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The cold outreach lead gen script that's made me over 300k
1. Open with a quality comment on a podcast, post, or side project they're involved in.
Alternatively, comment on big company news that you can tie in with your angle.
1. Open with a quality comment on a podcast, post, or side project they're involved in.
Alternatively, comment on big company news that you can tie in with your angle.
2. You will establish your credibility and explain the tangible benefits of your service in one sentence.
"Based on conversations I'm having with prospects in {their target industry} & past success with {companies in their industry}, I am confident I can bring you at least X qualified buyers within 30 days."
Only do this if you have real success stories & references.
If not, leave that part out & let them know you'll bring them X qualified buyers at no up front cost.
3. "Do you have time for a quick discussion this week?"
If not, leave that part out & let them know you'll bring them X qualified buyers at no up front cost.
3. "Do you have time for a quick discussion this week?"
They'll get this messaging from multiple different angles.
-LinkedIn Connection -InMessage (double visbility as it goes to their DMs & email inbox)
-Email
-Cold calls/voicemails on their business line & personal cell of available
-LinkedIn Connection -InMessage (double visbility as it goes to their DMs & email inbox)
-Cold calls/voicemails on their business line & personal cell of available
You will keep following up through each channel every few days with new messaging
There's the classic
"Believe me I know you're busy like the other {title} I work with to bring more revenue.
Hopefully I'll be able to lighten your workload soon!
Bumping this up for visibility"
There's the classic
"Believe me I know you're busy like the other {title} I work with to bring more revenue.
Hopefully I'll be able to lighten your workload soon!
Bumping this up for visibility"
There's also the value added brag.
Basically you go into detail about tangible results you've produced for another client & how you could replicate it for them due to XYZ (must actually do research on company)
Basically you go into detail about tangible results you've produced for another client & how you could replicate it for them due to XYZ (must actually do research on company)
One of my favorites:
Remember, emotion sells.
Play on their fears & jealousy
"I have an idea that you could implement to flip some {their big competitor} customers over to {their company}. I'd like to break it down for you when you have 3-5 minutes"
Remember, emotion sells.
Play on their fears & jealousy
"I have an idea that you could implement to flip some {their big competitor} customers over to {their company}. I'd like to break it down for you when you have 3-5 minutes"
Again requires a lot of research.
No prospects will have the exact same script.
You need to demonstrate value through knowledge & research for them to want to even talk to you.
This takes time & effort and there is absolutely no way around it.
No prospects will have the exact same script.
You need to demonstrate value through knowledge & research for them to want to even talk to you.
This takes time & effort and there is absolutely no way around it.
You are leaving money on the table if you just do 1 personalized line & don't adjust messaging according to different variables.
Even more money being left on the table by doing generic {first_name} and {company messages
Even more money being left on the table by doing generic {first_name} and {company messages
