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$10k Websites vs $100 Websites.
Thread.
Thread.
Had a few people ask me about this recently, so I'm taking a moment to break it down in a thread.
"How can anyone justify charging $10k for a website?"
A $10k website vs a $100 website are two vastly different products, but built with the same mechanism... Let me explain.
"How can anyone justify charging $10k for a website?"
A $10k website vs a $100 website are two vastly different products, but built with the same mechanism... Let me explain.
A $100 website is built by a person who knows how to build a website.
A $10k website is built by a person who knows how to solve business problems using a website.
Same mechanism, different results.
It's a Toyota vs a Lamborghini. Both are cars, but solve different problems.
A $10k website is built by a person who knows how to solve business problems using a website.
Same mechanism, different results.
It's a Toyota vs a Lamborghini. Both are cars, but solve different problems.
What is a $100 Website?
-Virtual flyer for a business
-Place to point people who have questions
-Something businesses use to have a "web presence" (but then they later forget about).
-Virtual flyer for a business
-Place to point people who have questions
-Something businesses use to have a "web presence" (but then they later forget about).
What is a $10k business?
-Time saver for a sales team (CRM integration)
-Brand Experience Hub (Email/SMS Signups, remarketing data collection)
-Virtual Receptionist (List of Contacts, FAQs, Lead Forms, Directory of b&m locations)
-Time saver for a sales team (CRM integration)
-Brand Experience Hub (Email/SMS Signups, remarketing data collection)
-Virtual Receptionist (List of Contacts, FAQs, Lead Forms, Directory of b&m locations)
The funny thing: Anyone who can build a $100 website can also build a $10k website. ITS THE SAME MECHANISM.
The $ is made by identifying a problem for a business and making their website the solution.
Be the business operator, not the web designer.
Critical to learn biz ops.
The $ is made by identifying a problem for a business and making their website the solution.
Be the business operator, not the web designer.
Critical to learn biz ops.
Learn which KPIs your prospects care about.
Learn enough about business to know how to improve those KPIs.
Leverage your web dev knowledge to build a site that improves upon those KPIs.
Last few tweets in this thread will be a few examples of problems & web dev solutions.
Learn enough about business to know how to improve those KPIs.
Leverage your web dev knowledge to build a site that improves upon those KPIs.
Last few tweets in this thread will be a few examples of problems & web dev solutions.
Biz Problems & (Web Dev Solutions):
-Not enough sales (SEO, Landing Page optimization, Funnel Building)
-Customer LTV too low (Blog to reengage buyers, funnels to segment remarketing data)
-Not enough time (Calendly booking, CRM integrations, Billing Portals)
-Not enough sales (SEO, Landing Page optimization, Funnel Building)
-Customer LTV too low (Blog to reengage buyers, funnels to segment remarketing data)
-Not enough time (Calendly booking, CRM integrations, Billing Portals)
Biz Problems & (Web Dev Solutions) cont'd:
-Sales team underperforming (Online sales info, published reviews, internal LMS for training)
-Too many tire-kickers (Upfront pricing page, ROI case studies)
-Can't find good employees (Hiring page, Benefits page)
-Sales team underperforming (Online sales info, published reviews, internal LMS for training)
-Too many tire-kickers (Upfront pricing page, ROI case studies)
-Can't find good employees (Hiring page, Benefits page)
Hope this thread is helpful to aspiring #webdesigners and #freelancers who want to move from 3-figure deals to 5-figure deals.
Put in the work and learn WHY big businesses benefit from better websites.
The ROI is worth the work.
Put in the work and learn WHY big businesses benefit from better websites.
The ROI is worth the work.
Worth mentioning too...
Each of the problems listed are easily costing an affected small business $20k-$60k a year, way more if the business is bigger.
Would you pay $10k to save $60k over the course of a year?
I would.
Each of the problems listed are easily costing an affected small business $20k-$60k a year, way more if the business is bigger.
Would you pay $10k to save $60k over the course of a year?
I would.
