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i started learning to code properly because i was pissed off.
y& #39;all know i used to run a restaurant, right?
In a good month, my restaurant used to do about $12k in delivery revenue alone (after the platforms& #39; 35%+ cut).
This means ~$6k/m went to the platforms.
y& #39;all know i used to run a restaurant, right?
In a good month, my restaurant used to do about $12k in delivery revenue alone (after the platforms& #39; 35%+ cut).
This means ~$6k/m went to the platforms.
$6k is a HUGE sum for a small, neighbourhood restaurant. We could& #39;ve hired 2-3 more staff with that money.
Still, we were on every platform available because we felt like we had no choice. The food/tech scene was changing (circa 2015-16); we needed to keep up. [2/9]
Still, we were on every platform available because we felt like we had no choice. The food/tech scene was changing (circa 2015-16); we needed to keep up. [2/9]
True enough, food delivery became ubiquitous in a very short time.
Did it bring in revenue? Yes.
Did it bring EXTRA revenue? Not quite.
Let me explain why.
Unlike Twitter or Amazon, food delivery marketplaces do not have a "network effect". [3/9]
Did it bring in revenue? Yes.
Did it bring EXTRA revenue? Not quite.
Let me explain why.
Unlike Twitter or Amazon, food delivery marketplaces do not have a "network effect". [3/9]
They are all interchangeable, so what happens is:
- There& #39;s no brand loyalty.
- Customers go to whichever platform offers the biggest discounts.
- The same ppl who used to dine-in are now ordering online.
It becomes a zero sum game. [4/9]
- There& #39;s no brand loyalty.
- Customers go to whichever platform offers the biggest discounts.
- The same ppl who used to dine-in are now ordering online.
It becomes a zero sum game. [4/9]
It felt like 35% of our revenue was sucked into a blackhole... lost in some abyss.
It& #39;s upsetting to read things like, "Deliveroo just posted a loss of US$309mil for 2020 despite a 54% revenue growth..."
It& #39;s been 8 years and they still haven& #39;t figured their sh*t out?? [5/9]
![It felt like 35% of our revenue was sucked into a blackhole... lost in some abyss.It& #39;s upsetting to read things like, "Deliveroo just posted a loss of US$309mil for 2020 despite a 54% revenue growth..."It& #39;s been 8 years and they still haven& #39;t figured their sh*t out?? [5/9]](https://pbs.twimg.com/media/EzWLVxhUUAYfeVd.jpg "It felt like 35% of our revenue was sucked into a blackhole... lost in some abyss.It& #39;s upsetting to read things like, \"Deliveroo just posted a loss of US$309mil for 2020 despite a 54% revenue growth...\"It& #39;s been 8 years and they still haven& #39;t figured their sh*t out?? [5/9]")
It& #39;s upsetting to read things like, "Deliveroo just posted a loss of US$309mil for 2020 despite a 54% revenue growth..."
It& #39;s been 8 years and they still haven& #39;t figured their sh*t out?? [5/9]
"These delivery platforms become big spenders on paid ads on Google and Facebook. They call it market investment, but they are merely buying temporary market shares."
src: https://www.channelnewsasia.com/news/commentary/commentary-deliveroo-s-ipo-like-changing-tires-while-driving-14383102
I">https://www.channelnewsasia.com/news/comm... say "upset", but IRL i was enraged enough to want to spend months [6/9]
src: https://www.channelnewsasia.com/news/commentary/commentary-deliveroo-s-ipo-like-changing-tires-while-driving-14383102
I">https://www.channelnewsasia.com/news/comm... say "upset", but IRL i was enraged enough to want to spend months [6/9]
learning to code so I can do something about it.
Look, I& #39;m well aware I& #39;m just the little guy and there& #39;s no beating billion-dollar VC-backed companies.
But the whole spirit of indie hacking is we do what we can, with what we have. i& #39;m here to arm the rebels
https://abs.twimg.com/emoji/v2/... draggable="false" alt="âïž" title="Gekreuzte Schwerter" aria-label="Emoji: Gekreuzte Schwerter"> [7/9]
Look, I& #39;m well aware I& #39;m just the little guy and there& #39;s no beating billion-dollar VC-backed companies.
But the whole spirit of indie hacking is we do what we can, with what we have. i& #39;m here to arm the rebels
in the 3 months since @jamponydelivery& #39;s soft launch, we& #39;ve enabled 5 merchants to keep 100% of hard-earned sales and that& #39;s an honest start for me.
Two have been getting orders daily!https://abs.twimg.com/emoji/v2/... draggable="false" alt="đ" title="LĂ€chelndes Gesicht mit geöffnetem Mund" aria-label="Emoji: LĂ€chelndes Gesicht mit geöffnetem Mund"> It& #39;s a far cry from what platforms can offer, but i& #39;m confident it will grow. [8/9]
Two have been getting orders daily!
Maybe someday I& #39;ll tweet the origin story of how @jamponydelivery began but now i need to sneep (it& #39;s nearly midnight here)
thanks for letting me rant <3
thanks for letting me rant <3
