$PINS earnings are coming up and I felt it would be helpful to dig through the 2020 report and provide a primer for the current state of Pinterest.

Side Note: I’ve been focusing heavily on $PINS so feel free to see my other thread that goes into Pins in more detail https://twitter.com/Invest4Velocity/status/1381340815067385862
$PINS Users:

Pinterest continues to demonstrate impressive user growth especially in the international segment where the CAGR is 37%

The US remains the most valuable segment of users so any beats in US user growth will be a big time win for Pinterest’s financials.
$PINS ARPU

Pinterest’s Q4 overall ARPU has grown at 24% CAGR.

But a breakdown of US vs International provides real insight into the ARPU story.

US:
-Pinterest strategically focused on monetizing the US first
-Growth in ARPU shows they are executing effectively
$PINS ARPU Continued

Int.:
-Pinterest has started to begin monetization of markets outside US
-Initial focus on western Europe
-1Q21 began to expand to parts of South America (Brazil)

Slower/deliberate approach is partially driven by need to set up sales teams in each region
$PINS Revenue

The same themes found in the ARPU story are visible in the Revenue story for Pinterest

-Overall revenue growing at an attractive CLIP (60% CAGR for 4Q17 to 4Q20)
-US growing like a weed
-Int. has plenty of potential as Pins begins to monetize other markets
$PINS Margins

Pinterest could achieve margins that almost every business would envy.

Proxy with $FB, which has some of the best unit economics of any business ever. Not exaggerating. Look at the financials

It cost almost nothing for FB to show another ad as a user scrolls
$PINS shares this similar style of business and if they even becomes a poor mans $FB then investors should be very pleased as long as revenues grow.

Already, the gross margins of Pinterest are attractive and going in the right direction.

4Q Gross/Operating Margin = 82% / 29%
$PINS Cash Flows

Pinterest self-funded business operations in 2020. However, it relied heavily on share-based comp which can cost shareholders through dilution.

The attractiveness of Pinterest’s business model should drive impressive ops cash flow growth as rev grows
$PINS Share Dilution

Pinterest has executed very well and it is evident in the financials. An investor couldn’t ask for much more.

1 Risk to Watch:
Pinterest uses SBC aggressively and the business growth/operating leverage will need to outweigh future dilution. If not, look out
$PINS What I’m looking for in 1Q21

Does US user growth surprise?
-Especially, with the male demographic which has been under-penetrated
-Any beat in US user growth should translate directly to revenue and operating income
$PINS
Maintain Int. user growth
-Pinterest is growing at a rapid clip internationally and it will be important for this to continue
-This also fuels the “back log” as Pinterest monetizes additional markets in the future
$PINS ARPU
-To reach expectations of Pinterest becoming a $100B+/$200B+ company, US ARPU will need to continue to grow to much higher levels
-Grow/Maintain Int. ARPU, more important that the markets Pins is seeking to monetize are trending well rather than overall #’s for Int.
$PINS Operating Leverage

-Historically, gross margins have been much lower in 1Q than 4Q so any meaningful increase in YoY could be a great sign for the business scaling

-Signals business is getting closer to 1Q profitability which could lead to profitability for every quarter
$PINS Advertisers - from earnings call

-Companies allocating more $ for Pinterest or is it an alternative if extra ad $ available?

-Investment in ad tools paying off?
—More businesses advertising on Pins
—Increasing ad budgets on Pins

-Pins Shopping/Catalogue uploads going up?
I hope you enjoyed the thread and that it helps you identify what to look for as $PINS releases earnings on 4/27
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