Tweet Syllabus: Understanding Value

Value is a tricky concept. This thread shares the best resources I've found about:

Ways value gets created
Elements of value
Jobs to be Done
The Kano Model
Psychological Moonshots
Value Proposition Design

Thread

Ways value gets created
(4-min read from @joshuajames)

Demonstrates the ways products and initiatives can create value for stakeholders.

https://blackswanfarming.com/understanding-value/

Elements of value
(15-min read from @HarvardBiz)

Humans have a hierarchy of needs that link to different forms of value.

https://hbr.org/2016/09/the-elements-of-value

Jobs to be Done
(12-minute read by @alanklement)

Users don't get value from your product, they get value from who it allows them to become.

https://jtbd.info/2-what-is-jobs-to-be-done-jtbd-796b82081cca

The Kano Model
(23-minute read from @listentodaniel)

A framework for understanding how users get value out of product features.

https://foldingburritos.com/kano-model/ 

Psychological Moonshots
(49-minute listen from @rorysutherland & @patrick_oshag)

Sometimes the best way to create value for users isn't to change reality, but to change the way users perceive it.

https://joincolossus.com/episodes/64849045/sutherland-moonshots-and-marketing

Value Proposition Design
(58-minute watch from @AlexOsterwalder)

For stakeholders to understand the value you've created, you'll need a compelling value proposition to make it legible.

That's the syllabus.

If there are good resources I missed, please share them below.

You can also find other great resources like these in The Jungle Gym, my newsletter about career-building and work-life integration https://junglegym.substack.com/