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Tweet Syllabus: Understanding Value
Value is a tricky concept. This thread shares the best resources I've found about:
Ways value gets created
Elements of value
Jobs to be Done
The Kano Model
Psychological Moonshots
Value Proposition Design
Thread
Value is a tricky concept. This thread shares the best resources I've found about:
Ways value gets created Elements of value Jobs to be Done The Kano Model Psychological Moonshots Value Proposition Design Thread
Ways value gets created(4-min read from @joshuajames)
Demonstrates the ways products and initiatives can create value for stakeholders.
https://blackswanfarming.com/understanding-value/
Elements of value(15-min read from @HarvardBiz)
Humans have a hierarchy of needs that link to different forms of value.
https://hbr.org/2016/09/the-elements-of-value
Jobs to be Done(12-minute read by @alanklement)
Users don't get value from your product, they get value from who it allows them to become.
https://jtbd.info/2-what-is-jobs-to-be-done-jtbd-796b82081cca
The Kano Model (23-minute read from @listentodaniel)
A framework for understanding how users get value out of product features.
https://foldingburritos.com/kano-model/
Psychological Moonshots(49-minute listen from @rorysutherland & @patrick_oshag)
Sometimes the best way to create value for users isn't to change reality, but to change the way users perceive it.
https://joincolossus.com/episodes/64849045/sutherland-moonshots-and-marketing
Value Proposition Design (58-minute watch from @AlexOsterwalder)
For stakeholders to understand the value you've created, you'll need a compelling value proposition to make it legible.
That's the syllabus.
If there are good resources I missed, please share them below.
You can also find other great resources like these in The Jungle Gym, my newsletter about career-building and work-life integration https://junglegym.substack.com/
If there are good resources I missed, please share them below.
You can also find other great resources like these in The Jungle Gym, my newsletter about career-building and work-life integration
https://junglegym.substack.com/
