4 metrics to look at when analyzing an ad account to determine where your problem lies:

1. CVR
2. CTR
3. AOV
4. CPM

Here& #39;s how https://abs.twimg.com/emoji/v2/... draggable="false" alt="👇🏻" title="Rückhand Zeigefinger nach unten (heller Hautton)" aria-label="Emoji: Rückhand Zeigefinger nach unten (heller Hautton)">https://abs.twimg.com/emoji/v2/... draggable="false" alt="🧵" title="Thread" aria-label="Emoji: Thread">

1/ Use the linked calculator (end of thread) to plug in ur daily spend, ur average CPM, CTR, CVR, and AOV. It will spit out ur ROAS which should look like what u are currently getting.
If ur ROAS isn& #39;t where u want it to be, which of these metrics can you impact the most?

2/ On the media buying side typically we look first at CTR. Of course, CTR isn& #39;t the end-all-be-all, but if you can improve it by just 0.5%, you could drive your ROAS up over 50%.