VIP Industries: The #1 Luggage manufacturer of Asia. A thread 🧵 (1/10)

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It is the 2nd largest Luggage manufacturer of the world🌍(Samsonsite being the 1st)
This company manufactures soft luggage🎒(68% of revenue) & hard luggage 🧳 (32%of revenue).
(2/10)
It has a wide brand list under its name : VIP, Skybags, Alfa & Aristocrat for mid range & affordable segment, Carlton for premium segment (UK brand, acquired) & Caprese (ladies hand bag) 👜 (3/10)
Industry: Safe to say that this industry is directly related to lavish spending 💵 & tourism ✈️ Organised sector accounts for 40% in this industry while 60% still remains unorganized 👷 Among the branded players, VIP has 60% market share👑 (4/10)
India’s 3️⃣rd largest player, Safari has been increasing its sales & market share massively over the years(at the cost of margin) Along with this company, VIP also faces threat from in-house production of e-comm brands⚡ (5/10)
Soft luggage🎒dominates the market with 75% share. Among which backpacks is the fastest growing & most competitive segment. This sector has huge competition from giants like Safari, American Tourister, Nike, Adidas & Puma (6/10)
Raw Materials constitute 47% of total expenses. There is heavy dependency on China🇨🇳 for the same. In an attempt to negate this, it has installed manufacturing units in Bangladesh🇧🇩 for cheap labour (7/10)
This industry hardly requires any debt. The company has 386 crores as borrowings which is for CAPEX purposes as per management👨‍💼(8/10)
7% of total expenses are attributable to Advertising 📺 which is the most among peers! (9/10)
Financials: 5 year sales & profit growth are 10% & 19% resp. Not only market share but margins too have increased. Unique👀
ROE & ROCE is at 23% and 33% resp. CFO/PAT>1 and ICR is 7 times
(10/10)
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