Before you shower praise on an ad that tells people to buy elsewhere, to help other businesses, just remind yourself how much buying the ad space to advertise this point of view cost in the first place. That’s money they didn’t give to help said businesses. Very self serving.

We’re so blinded by performative advertising these days, that we forget to ask who is actually benefiting.

At least when BK did it in December they actually shared other companies on their channels. Everyone is now just sharing this one ad which talks about other businesses but doesn’t promote them - so no other businesses are directly benefiting.

Wouldn’t it have been better to buy the ad space and give it for free, to the pubs they’re referencing?