How to win the Twitter lottery

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If you want to win the lottery, the more tickets you buy, the better the odds, right?

Now imagine every ticket is a tweet.

Why aren’t you buying them all?

To win the Twitter lottery —whatever that means to you (followers, leads, etc)— you need to play every day.

Meaning you need to publish every day.

Content platforms like Twitter reward consistency.

This is because they run on a thing —you may have heard of— called the algorithm.

Essentially, the algorithm aims to keep people inside of the platform for as long as possible.

How?

They feed them interesting content.

And who gives the algorithm that content?

I do. You do. We, the creators, do.

And how can we make sure the algorithm favors our content?

You guessed it:

By buying lottery tickets.

But there's a big difference between a real-life lottery and an algorithm lottery.

In real life, you need to PAY for the lottery tickets.

In content platforms, buying a ticket is FREE.

And the best part is, in real life, your odds of winning the lottery are the same every day you buy a ticket.

In content platforms, the more you publish, the higher your chances.

The odds stack.

So, are you getting a ticket today?

If you liked the thread, please like and RT the first tweet so others can see it!

And for more insights on how to leverage social media content to grow your audience or businesses, follow me at @AlexLlullTW

See ya!