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A thread on Content Marketing FAQ's!
All questions will be based on today's AMA session as part of @IIDB_ie #GETDigital
Today's event is all about #contentmarketing
All questions will be based on today's AMA session as part of @IIDB_ie #GETDigital
Today's event is all about #contentmarketing
Is Blogging Dead?
No - it is just taking new forms:
- Vlogging
- Newsletters are back, just look at Substack
- Micro blogging on Instagram is easier to digest
Just need to be more creative: infographics, break down long form and repurposed across multiple channels
No - it is just taking new forms:
- Vlogging
- Newsletters are back, just look at Substack
- Micro blogging on Instagram is easier to digest
Just need to be more creative: infographics, break down long form and repurposed across multiple channels
Is there a difference between B2B and B2C?
Yes - you need to know who you are talking to: wording and strategy may be very different for B2B
Customers act on needs and desires so content should be more emotive
Businesses are driven by value add and care about how you will help
Yes - you need to know who you are talking to: wording and strategy may be very different for B2B
Customers act on needs and desires so content should be more emotive
Businesses are driven by value add and care about how you will help
How is content changing?
Technology is driving it - Virtual reality for example
Decide on your format based on what suits your customers best
What one business uses may not work for you
Key point:
Test, Test, Test many different formats
Technology is driving it - Virtual reality for example
Decide on your format based on what suits your customers best
What one business uses may not work for you
Key point:
Test, Test, Test many different formats
How can small businesses start with content marketing?
Understand your customers first.
Social short form content is an easy, cheap way to begin.
Don't be afraid - no need to be on every platform!
Key point: Master one and grow from that based on what your customers use most
Understand your customers first.
Social short form content is an easy, cheap way to begin.
Don't be afraid - no need to be on every platform!
Key point: Master one and grow from that based on what your customers use most
Email marketing is changing -
@BombBomb is a great tool for embedding video
@BombBomb is a great tool for embedding video
Help on repurposing?
Start with long form high quality content then use infographics & small form
Tip: Keep content for relevant "world days"
Create social calendars that focus on different things during the week. Don't just post about your product. Keep the conversation going
Start with long form high quality content then use infographics & small form
Tip: Keep content for relevant "world days"
Create social calendars that focus on different things during the week. Don't just post about your product. Keep the conversation going
Is outsourcing a good idea for small businesses?
Surround yourself with people who are qualified - ask for recommendations, especially for more difficult forms of content
Tip: Always look at the data. Track what content is doing the best and how can you repurpose those pieces
Surround yourself with people who are qualified - ask for recommendations, especially for more difficult forms of content
Tip: Always look at the data. Track what content is doing the best and how can you repurpose those pieces
Is it a good idea to map out the year including events in and outside of your industry?
Yes! Also helps with budget and to plan popular events to get involved in
Yes! Also helps with budget and to plan popular events to get involved in
Should your business use scheduling tools?
Strong recommendations for @hootsuite
Also free for up to 3 social media accounts
Strong recommendations for @hootsuite
Also free for up to 3 social media accounts
