When faced with writing a persuasive copy,

What steps should you follow to ensure you get maximum results?

[Detailed Template]

1. Deeply obsess over the dream buyer

- Find her objections
- Find what she has used before & her frustrations
- Find her desired outcome

2. Find out what the competitor is selling

- What kind of offer did they use?
- What complaints did their customers have?
- Where do they place their ads?

NB: Don't excessively do this, you don't want your offer looking like your competitor's

Get these two things right and creation of a perfect headline to grab your reader's attention will never be a problem

The Big Marketing idea will never be a problem

Creating an irresistible offer will be a walk in the park

Research is copywriting