Discover how Slack grew to 10 million active users in 5 years & how you can apply the same lessons to your own business.

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#growthhacks #scaleup #slack

Slack's User Interface has vibrant colors & icons, playful interactions & humorous copywriting which creates a personality that users enjoy working with - in stark contrast to traditional, boring enterprise software.

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#UI #entrepreneurship #userinterface

Generous freemium business model with most of the functionality widens user base, promotes using Slack as a daily habit and increased conversion to 30% to access more storage, tools & full message archive.

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#slack #conversions #sidehustle #SaaS #cashflow

Slack is very simple to set up (just 3 clicks), easy to use, reliable & compatible with a wide range of tools. They have made the onboarding process right through to being an experienced user as frictionless and smooth as possible.

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#onboarding #sidegigs #businesstip

They quickly and carefully analyzed all feedback from customers and quickly make product improvements. In the early stages the founders themselves resolved thousands of Zendesk helpdesk tickets and Twitter questions.

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#founder #ownboss #smallbiz #sidehustle

Slack's key metric is 93% of teams who sent 2,000 messages became long-term users and they focused on optimizing the achievement of that metric.

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#analytics #optimization #roi #entrepreneur

They optimized everything they could to increase word-of-mouth growth with prompts to invite team members and easy to share invitation links. Word-of-mouth growth remained the dominant form of growth throughout.

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#startuplife #innovation #optimize

Slack initially targeted doing a few core things (that affect users the most) extremely well - namely message search, file sharing and synchronization across devices & platforms.

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#marketingtips #marketing #targeting

In the early stages had to educate users regarding the value that Slack provides. They're selling organizational transformation, better organizations & better teams, stress relief & less information overload rather than just group chat software.

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#software #cms #chat

They targeted teams to try Slack rather than an entire business so no need to get executive approval and then shared Slack with gradually larger groups whilst making ongoing improvements.

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#biztalk #founders #biztips #targets

Slack predominantly utilized the communication system that they initially built during their development of Flickr & Glitch and the original founders & core team have stuck together through multiple ventures.

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#ventures #businessgrowth #teamwork

Fairness features throughout whatever Slack does. A prime example is their "Fair Billing Policy" where you only have to pay for users that are actively using Slack with changes shown in the next monthly statement.

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#billing #fairness #customerservice #fair

Slack subsequently used acquisitions to provide complimentary products such as Spaces (document collaboration), Screenhero (screen-sharing & voice chat), Missions (automate routines tool).

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#acquisitions #softwaretools #voicechat

They built up considerable social proof such as the Wall of Love on Twitter ( @SlackLoveTweets) where real users post about their love of Slack.

Massive audio & video content marketing with the popular “Animals!” product video & podcast series.

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#socialproof

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