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1/ The iOS 14 update is expected to realign the entire digital ecosystem
Brands will be scampering to rebuild their acquisition strategies - potentially shifting $ away from FB
The biggest winner in this? Amazon
Here’s a thread to understand why
Brands will be scampering to rebuild their acquisition strategies - potentially shifting $ away from FB
The biggest winner in this? Amazon
Here’s a thread to understand why
2/ Apple has confirmed that users will be asked permission before apps can track them via third parties
33% of Facebook users are forecasted to opt-out with these new regulations.
Know who can’t opt-out of their tracking activity?
Amazon users.
33% of Facebook users are forecasted to opt-out with these new regulations.
Know who can’t opt-out of their tracking activity?
Amazon users.
3/ Amazon reported $15.73 billion in ad revenue in 2020
Concurrently, Amazon has a vast collection of proprietary consumer knowledge
This data isn’t going away anytime soon
Facebook's algorithm and customer data metrics are at a crossroads.
Concurrently, Amazon has a vast collection of proprietary consumer knowledge
This data isn’t going away anytime soon
Facebook's algorithm and customer data metrics are at a crossroads.
4/ It will most certainly, take a hit.
They are about to lose â…“ of their data points!
Amazon’s ad platform/media capabilities have the potential to become significantly more effective for brands
It will be very interesting to see how they capitalize on this opportunity
They are about to lose â…“ of their data points!
Amazon’s ad platform/media capabilities have the potential to become significantly more effective for brands
It will be very interesting to see how they capitalize on this opportunity
5/ Stay tuned to this thread for updates on how iOS 14 impacts the world of digital commerce 
