Recently, I wrote a thread about how you can optimize your dynamic product ads on FB by defining a google product category field for each of your products.
But did you know that you can actually take this optimization even further?
Here& #39;s how:
But did you know that you can actually take this optimization even further?
Here& #39;s how:
If you don& #39;t know what I& #39;m talking about or need a recap, read the original thread here: https://twitter.com/MattiSchroder/status/1378060444011728907?s=20">https://twitter.com/MattiSchr...
While the above optimization is already a great improvement, you can actually give FB even more information about your products
If you dig into Facebook product feed docs, you& #39;ll find the following "Supported Fields for Products - Dynamic Ads & Commerce":
If you dig into Facebook product feed docs, you& #39;ll find the following "Supported Fields for Products - Dynamic Ads & Commerce":
additional_image_link: Specify URLs for additional product images. This allows you to create a slideshow carousel, where each card switches between your specified images. Performs great!
age_group: Specify which age group your product targets.
color: Color of item.
age_group: Specify which age group your product targets.
color: Color of item.
gender: The gender you& #39;re targeting with the product.
material: Pattern or graphic print on an item.
size: Size of the product, e.g. Small, Large, or XL.
material: Pattern or graphic print on an item.
size: Size of the product, e.g. Small, Large, or XL.
Read more in the docs here: #da-commerce">https://developers.facebook.com/docs/marketing-api/catalog/reference/ #da-commerce">https://developers.facebook.com/docs/mark...
Was this thread useful for you?
Please retweet it so others can get the value too.
Also, follow me at
@MattiSchroder and sign up for my "Data-driven eCommerce" newsletter to learn more about how to use data to grow your business faster. http://mathiasschroder.substack.com/ ">https://mathiasschroder.substack.com/">...
Please retweet it so others can get the value too.
Also, follow me at
@MattiSchroder and sign up for my "Data-driven eCommerce" newsletter to learn more about how to use data to grow your business faster. http://mathiasschroder.substack.com/ ">https://mathiasschroder.substack.com/">...