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Recently, I wrote a thread about how you can optimize your dynamic product ads on FB by defining a google product category field for each of your products.
But did you know that you can actually take this optimization even further?
Here's how:
But did you know that you can actually take this optimization even further?
Here's how:
If you don't know what I'm talking about or need a recap, read the original thread here: https://twitter.com/MattiSchroder/status/1378060444011728907?s=20
While the above optimization is already a great improvement, you can actually give FB even more information about your products
If you dig into Facebook product feed docs, you'll find the following "Supported Fields for Products - Dynamic Ads & Commerce":
If you dig into Facebook product feed docs, you'll find the following "Supported Fields for Products - Dynamic Ads & Commerce":
additional_image_link: Specify URLs for additional product images. This allows you to create a slideshow carousel, where each card switches between your specified images. Performs great!
age_group: Specify which age group your product targets.
color: Color of item.
age_group: Specify which age group your product targets.
color: Color of item.
gender: The gender you're targeting with the product.
material: Pattern or graphic print on an item.
size: Size of the product, e.g. Small, Large, or XL.
material: Pattern or graphic print on an item.
size: Size of the product, e.g. Small, Large, or XL.
Read more in the docs here: https://developers.facebook.com/docs/marketing-api/catalog/reference/#da-commerce
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Please retweet it so others can get the value too.
Also, follow me at
@MattiSchroder and sign up for my "Data-driven eCommerce" newsletter to learn more about how to use data to grow your business faster. http://mathiasschroder.substack.com/
