Read on Twitter
Most creators turn into starving artists.
The median creator on Gumroad only made $70.
Why and how to combat it.
A visual thread
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The median creator on Gumroad only made $70.
Why and how to combat it.
A visual thread
The creator economy is random.
• The top 10% on Gumroad earned nearly 92% of the total GMV.
• Only 2% of the accounts on Twitter have 1000+ followers.
• 97% of book sales are made by just 20% of the authors.
• The top 10% on Gumroad earned nearly 92% of the total GMV.
• Only 2% of the accounts on Twitter have 1000+ followers.
• 97% of book sales are made by just 20% of the authors.
A single observation can completely dominate the total.
Individual saleshttps://abs.twimg.com/emoji/v2/... draggable="false" alt="👇" title="Rückhand Zeigefinger nach unten" aria-label="Emoji: Rückhand Zeigefinger nach unten"> Totalhttps://abs.twimg.com/emoji/v2/... draggable="false" alt="👇" title="Rückhand Zeigefinger nach unten" aria-label="Emoji: Rückhand Zeigefinger nach unten">
• 106 • 106
• 2421 • 2527
• 2.683.011 • 2.685.538
Build accordingly.
Individual sales
• 106 • 106
• 2421 • 2527
• 2.683.011 • 2.685.538
Build accordingly.
Totalhttps://abs.twimg.com/emoji/v2/... draggable="false" alt="👇" title="Rückhand Zeigefinger nach unten" aria-label="Emoji: Rückhand Zeigefinger nach unten"> • 106 • 106 • 2421 • 2527 • 2.683.011 • 2.685.538Build accordingly." title="A single observation can completely dominate the total.Individual saleshttps://abs.twimg.com/emoji/v2/... draggable="false" alt="👇" title="Rückhand Zeigefinger nach unten" aria-label="Emoji: Rückhand Zeigefinger nach unten"> Totalhttps://abs.twimg.com/emoji/v2/... draggable="false" alt="👇" title="Rückhand Zeigefinger nach unten" aria-label="Emoji: Rückhand Zeigefinger nach unten"> • 106 • 106 • 2421 • 2527 • 2.683.011 • 2.685.538Build accordingly." class="img-responsive" style="max-width:100%;"/>
Build like a book publisher.
Don& #39;t tunnel on one book hoping it will be a bestseller.
Publish many books instead.
Don& #39;t tunnel on one book hoping it will be a bestseller.
Publish many books instead.
Build like a music label.
Don& #39;t just record one album hoping it will top the charts.
Release many songs instead.
Don& #39;t just record one album hoping it will top the charts.
Release many songs instead.
Build like a VC fund.
Don& #39;t focus on one start-up hoping it will be a unicorn.
Have a share in many of them instead.
Don& #39;t focus on one start-up hoping it will be a unicorn.
Have a share in many of them instead.
You want to have a lot of options with limited downside and (nearly) unlimited upside.
You want many options, but your time is finite.
To combat this, leverage & #39;Minimum Viable Effort& #39;.
To combat this, leverage & #39;Minimum Viable Effort& #39;.
Minimum Viable Effort:
Put in as little effort necessary in order to provide value.
& #39;Laziness& #39; as a feature, not a bug.
Put in as little effort necessary in order to provide value.
& #39;Laziness& #39; as a feature, not a bug.
Two examples of creators doing it right:
• @dvassallo who& #39;s making a living through a portfolio of small bets.
• @dr who& #39;s growing his MRR via 4 SaaS side projects.
• @dvassallo who& #39;s making a living through a portfolio of small bets.
• @dr who& #39;s growing his MRR via 4 SaaS side projects.
