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Do you wonder how your favourite online writers endlessly create great content?
How do they know what to write next?
How do they build a massive audience from scratch?
In the "Write the ship" program, @Nicolascole77 explained his approach. And I was blown away.
[THREAD]
![Do you wonder how your favourite online writers endlessly create great content? How do they know what to write next?How do they build a massive audience from scratch? In the "Write the ship" program, @Nicolascole77 explained his approach. And I was blown away.[THREAD]](https://pbs.twimg.com/media/EyyBvc0WgAkFktU.jpg "Do you wonder how your favourite online writers endlessly create great content? How do they know what to write next?How do they build a massive audience from scratch? In the \"Write the ship\" program, @Nicolascole77 explained his approach. And I was blown away.[THREAD]")
How do they know what to write next?
How do they build a massive audience from scratch?
In the "Write the ship" program, @Nicolascole77 explained his approach. And I was blown away.
[THREAD]
1/ Create content buckets corresponding to 3 audience profiles
• Content bucket 1: Niche audience
• Content bucket 2: General audience
• Content bucket 3: Industry audience
• Content bucket 1: Niche audience
• Content bucket 2: General audience
• Content bucket 3: Industry audience
2/ Start with a Niche audience.
It may sound counter-intuitive, but it almost always makes sense to start with a specific audience in mind when starting from zero.
• "Gardening" is too broad.
• "Growing cactus plants in your balcony" is what you should write about
It may sound counter-intuitive, but it almost always makes sense to start with a specific audience in mind when starting from zero.
• "Gardening" is too broad.
• "Growing cactus plants in your balcony" is what you should write about
Keep 2 things in mind when choosing your niche.
• Is the audience size big enough to keep you motivated?
• Do you have enough expertise/ motivation to keep writing about it?
If you don't have the expertise - curate what you read/ learn.
• Is the audience size big enough to keep you motivated?
• Do you have enough expertise/ motivation to keep writing about it?
If you don't have the expertise - curate what you read/ learn.
3/ Adapt your content to a General audience
Your niche: Growing a cactus plant
Write about: How can gardening make you happier.
Broad topics that interest a wide audience:
• Money
• Relationships
• Personal development
• Success
• Health/ Wellness
• ...
Your niche: Growing a cactus plant
Write about: How can gardening make you happier.
Broad topics that interest a wide audience:
• Money
• Relationships
• Personal development
• Success
• Health/ Wellness
• ...
4/ And your Industry audience
Create content for others in the same journey as you.
Your niche: Growing a cactus
Write about: How to turn growing cacti into a profitable business.
Topics that interest an industry audience:
• Tools
• Hard-earned Insights
• Trends
• ...
Create content for others in the same journey as you.
Your niche: Growing a cactus
Write about: How to turn growing cacti into a profitable business.
Topics that interest an industry audience:
• Tools
• Hard-earned Insights
• Trends
• ...
5/ Choose and create content endlessly from these 3 buckets using prompts like the following:
• How to
• Lessons learnt
• Mistakes
• Reasons
• Examples
• Arguments for/ against
• Embarrassing moments
• Why or Why not?
• ...
• How to
• Lessons learnt
• Mistakes
• Reasons
• Examples
• Arguments for/ against
• Embarrassing moments
• Why or Why not?
• ...
6/ Revisit engagement data periodically and adapt your content strategy.
Remember:
• Content from the Niche bucket
a steady audience.
• Content from the General bucket can go viral Other exciting niches.
• Content from the Industry bucket opportunities.
Remember:
• Content from the Niche bucket
a steady audience.• Content from the General bucket can go viral
Other exciting niches.• Content from the Industry bucket
opportunities.
If you want to get similar insider tips from one of the most successful online writers ( @Nicolascole77), don't forget to join the next "Write the ship" cohort!
And if you liked this thread, please retweet the first tweet in this thread and follow me if you want to know more about my writing journey. https://twitter.com/sangeet_kar/status/1381624631711371264?s=20
