We all know that storytelling is powerful

But do you have any idea how it works?

Let me explain it to you.

~ THREAD ~

First, use REAL stories.

This is key in storytelling.

Remember that authenticity is king and personality matters within your story.

Here's why:

Personality: Creates authenticity itself, and it helps you evoke emotions in your prospects.

Authenticity: Honesty is essential to create trust. Be real and attract people, don't chase them.

You always have real stories. Just look to your daily life.

With that said, let's move on.

Now, let's talk about your story structure.

1. A hook
2. A hero
3. A development
4. Ending

1. A hook

Headline + first few lines

That's your hook. Why would people even start reading your story?

Use copywriting and persuasion here.

2. A hero

There's always someone that is the main character in your story.

You, your friend, someone you know, your client, etc.

Identify your "hero" as soon as possible.

3. A development

Here's when your hero struggles and gets challenges.

Tips: Make this struggles and challenges relatable to your readers.

4. Ending

Your hero solves every struggle or challenge by using your product/service

Give the lesson of the story at the end

Enjoyed the value?

If you want to go in depth on storytelling and also learn:

- Market research
- Handling objections
- Discounts and alternatives

And much more...

Then get my course before it goes up in price in 1 hour: https://gum.co/salesmarketingcourse