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So today is the 2nd Anniversary of my business (JustSugar) and im in such a grateful but reflective mood. For those who might be interested, I just want to take the time out to share a bit of my journey for people who may be on a similar path.
When I started JustSugar, I just wanted a hustle on the side. I had no business plan and no direction, just a bright idea and passion. I worked 3 jobs to earn the capital I needed to start, which means I was up from 4am, started working at 5 and didn’t finish till 11pm.
I had a 9-5 also, and would work on JustSugar in the evenings after work. Sis was determined, but Sis was TIREEED. After a few months of juggling everything, I decided it was time to let go of my 9-5. Not for money reasons, because i just simply wasnt happy anymore.
Im an avid believer and supporter of go wherever you’re at peace. So if im anywhere and my spirit not at peace...IM LEAVING. So I left and dove headfirst into my business.
My education is in Law, that’s it. But one thing I knew was that I wanted to build an international brand and that meant, I needed to position myself in a certain way, have a certain look etc.
So, I built my brand image, i did research on aesthetics and just looked at what alooooot of international brands were doing. Which is why it’s so funny to me when other people just copy my entire look and feel, rather than be inspired by it. But anyways
I worked in the loft of my 1st apartment, which many of my day ones know was HOT AS HELL. But i made that shit work. And i was SO GOOD AT WHAT I DID, that the heat didn’t matter. And they kept coming back.
I was winging it. I had no idea what I was doing, but I was doing everything. Taking appointments, doing the actual service, the marketing (i got a bit of help in the beginning). I was the head cook and bottle washer. I was tired, but I couldn’t fail.
My business GREWWW, and I owe alot of that to even the people on Twitter. It grew to the point where in under a year, I needed a business place. So I prayed and prayed and prayed some more, and I finally found a place that was perfect and affordable for me.
I moved in Christmas and opened my 1st store front, and allllll my day ones came with me. Having a store helped me accommodate more people and also gave me the opportunity to hire. But 3 months after moving, COVID she come. 
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Butttt, if anyone knows me, they know i am a worshiperrrr. Mi nuh leave out God, no time. And honestly, I have been so so so blessed that in the heights of Covid, I found love, and hired staff and provided a place for women to come to, despite us being locked inside.
Everyone who knows me know that I am kind, gentle, reassuring and a supporter, and I think thats a big part of why people come to my business. It starts off as a business relationship, but then we become sisters through our shared experiences.
I truly believe that God has strategically placed me in this field to be able to speak to women and help them overcome alot of things that I went through, and I wouldn’t trade it for the world.
Soooo in honour of my baby being motherfuckin TWOOO, whether you have an appointment or have ever sugared with us, for all of this week, you can stop by the store, for some sweet treats, on us. Thanks again for everyone who has ever supported me. I am eternally grateful.
