I'm increasingly thinking that community-led companies are the natural extension of design-led companies. It's the opportunity that (capital D) Design missed…

Companies that stop seeing their products as the ends itself, but a way to create value for people in their own lives…

There are plenty of great examples out there:

Figma's focus on community takes Dribbble's approach to letting designers build an audience by showcasing their work, and couples with it the product value that extends that visibility into their jobs

http://Lunchclub.ai  might help you connect for one-off interesting conversations you find valuable, but the way it lets you build an organic network through authentic interactions (v. LinkedIn's hell) makes the product all the more valuable. It leads to community

And with the addition of live media, subscriptions, tips, and other creator tools, the big platforms are signaling that investing in an increasingly hallowed out base of feed-centered interactions isn't the path to growth that it used to be. Center on people - and grow with them

The same forces hold in B2B and the enterprise that hold for consumer.

Designers and product people–when we talk about value, I think we need to increasingly measure "did I help a make a valuable connection with someone else" as a leading indicator of retention and growth