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Most people who don& #39;t know how to best-use freelancers end up tarnishing us with the same, "freelancers don& #39;t get it!" brush (speaking from experience.)
Hiring freelance writers? Here are my best tips to make working w/ them a breeze
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Hiring freelance writers? Here are my best tips to make working w/ them a breeze
1/ Create a library of existing content to pull from. Build a G Drive folder of webinars, transcripts, podcasts, blog posts + eBooks to make your freelancer& #39;s life easier.
It makes for a better end product, too, since new content fits perfectly w/ your existing library.
It makes for a better end product, too, since new content fits perfectly w/ your existing library.
2/ ALWAYS create a brief. Info on your target customer, style guide, suggested headings, and company opinion always gets a better end product than: "hey, we want to target this keyword. Can you write something for it?"
Related resource from @kaleighfhttps://abs.twimg.com/emoji/v2/... draggable="false" alt="👇" title="Rückhand Zeigefinger nach unten" aria-label="Emoji: Rückhand Zeigefinger nach unten"> https://www.kaleighmoore.com/blog/2020/11/19/how-to-create-writing-briefs-for-freelance-writers">https://www.kaleighmoore.com/blog/2020...
Related resource from @kaleighf
3/ Treat your freelancers like an extension of your team... because they are. Working solo is lonely. Get them motivated about a project by proving their work is valuable to it.
Make an effort to chat non-work stuff with them--even if it& #39;s what they& #39;re doing at the weekend.
Make an effort to chat non-work stuff with them--even if it& #39;s what they& #39;re doing at the weekend.
4/ At the same time, they& #39;re not an employee of yours to micromanage. Let them get their work done. Your only concern re: time should be them hitting the deadline.
5/ See also: don& #39;t expect them to be available for a "quick chat" at the drop of a hat. They& #39;re probably balancing other projects/clients, as well as you. Respect their time.
6/ Don& #39;t expect writers to do all of their research on Google. Intro them to other people on your team for mini-interviews. Another great way to get your company& #39;s opinion/processes in a piece of outsourced content.
7/ Pay on time (or even better: early.)
8/ Give quality feedback. It& #39;s tempting for editors to make changes and ship it off to publish. That = a writer who doesn& #39;t get the chance to learn what *perfect* content looks like to you.
This post from @MarijanaKay sums up what to do (and not do)https://abs.twimg.com/emoji/v2/... draggable="false" alt="👇" title="Rückhand Zeigefinger nach unten" aria-label="Emoji: Rückhand Zeigefinger nach unten"> https://marijanakay.com/blog/content-writer-feedback">https://marijanakay.com/blog/cont...
This post from @MarijanaKay sums up what to do (and not do)
