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What is Nudge? And Nudge design?
1 - Nonmanipulative by design.
It aligns with a 'beneficial behavior that the individual would like to adopt'. It's not done to people.
2 - Heavy on testing.
Test to discover barriers to structure a nudge and to test it's effectiveness.
1 - Nonmanipulative by design.
It aligns with a 'beneficial behavior that the individual would like to adopt'. It's not done to people.
2 - Heavy on testing.
Test to discover barriers to structure a nudge and to test it's effectiveness.
3 - Adapts choice architecture.
It focuses on adapting people's environment to trigger a heuristic strategy. Influencing HOW people think about the decision and what they then decide to do.
4 - Built from ethical assessment. Throughout the process and approach.
It focuses on adapting people's environment to trigger a heuristic strategy. Influencing HOW people think about the decision and what they then decide to do.
4 - Built from ethical assessment. Throughout the process and approach.
5 - Not enough on its own. Behaviour is complex. It needs to be combined with other interventions and systems of change. Nudge Design is usually paired with Intervention Design and Motivational Design.
#behaviouraldesign
#behaviouraldesign
6 - Learn more
Read this thread for more Nudge insights from @Thobava https://twitter.com/Thobava/status/1378282188857356289?s=20
Read this thread for more Nudge insights from @Thobava https://twitter.com/Thobava/status/1378282188857356289?s=20
