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I have launched 10+ products on Product Hunt. Most made it to top 5 & all in top 10.
Product Hunt is great for sales, early users & even SEO. But it's highly competitive.
Successful products prepare for launch months before launch day.
11 things you must do BEFORE launch
Product Hunt is great for sales, early users & even SEO. But it's highly competitive.
Successful products prepare for launch months before launch day.
11 things you must do BEFORE launch
1) Present your solution as a product.
Your product can be anything -- newsletter, book, report, webpage showcasing detailed analysis. Don't just think of products in the traditional sense.
Eg. Maker Mind by @anthilemoon, one of the most loved products of 2019, is a newsletter.
Your product can be anything -- newsletter, book, report, webpage showcasing detailed analysis. Don't just think of products in the traditional sense.
Eg. Maker Mind by @anthilemoon, one of the most loved products of 2019, is a newsletter.
2) Be active on Product Hunt before launch.
• Make efforts to participate in the community & support others. People will return the favour when you launch.
• Plus, you get to know the nuances. Maybe PH algorithm rewards you for it too :)
Pro-Tip: Use their makers community.
• Make efforts to participate in the community & support others. People will return the favour when you launch.
• Plus, you get to know the nuances. Maybe PH algorithm rewards you for it too :)
Pro-Tip: Use their makers community.
3) Prepare lists of people who will support you on launch day.
All top products have users or audience outside of PH who support them on launch day.
(contd.)
All top products have users or audience outside of PH who support them on launch day.
(contd.)
Ways to prepare your lists of supporters:
• Add your product users
• Reach out for feedback & ask if you can email them when you launch
• Run a campaign for giveaways & in return ask them to support you. Eg. we made free custom illustrations before launching Scale.
• Add your product users
• Reach out for feedback & ask if you can email them when you launch
• Run a campaign for giveaways & in return ask them to support you. Eg. we made free custom illustrations before launching Scale.
4) Ask your team & your supporters to create PH accounts much before launch.
• PH won't count votes from accounts created on launch day.
• In fact, these are considered spam & you'll get penalised if you get a lot of such votes.
• PH won't count votes from accounts created on launch day.
• In fact, these are considered spam & you'll get penalised if you get a lot of such votes.
5) Prepare an exclusive landing page for PH users.
• Explain your offering upfront, very clearly.
• Add ways to capture users permanently - subscribe CTAs, support on Twitter etc.
@stephsmithio launched her book & community on PH -- the landing page is a stellar example.
• Explain your offering upfront, very clearly.
• Add ways to capture users permanently - subscribe CTAs, support on Twitter etc.
@stephsmithio launched her book & community on PH -- the landing page is a stellar example.
6) Make an exclusive offer, special discount or a giveaway.
PH Users love freebies & discounts. Make sure to mention it on your landing page & in your comment on the listing.
PH Users love freebies & discounts. Make sure to mention it on your landing page & in your comment on the listing.
7) Make a top-notch listing.
• Tagline - Creative but simple.
• Thumbnail - GIF that best describes your product.
• Video - Highlights your product features.
• Maker's comment - Talk about your journey, product idea, your vision. People connect with personal stories.
• Tagline - Creative but simple.
• Thumbnail - GIF that best describes your product.
• Video - Highlights your product features.
• Maker's comment - Talk about your journey, product idea, your vision. People connect with personal stories.
8) Ask someone to hunt your product.
• Increases your chances of getting featured.
• Your hunter's audience could possibly support you.
• Plus, you can get product feedback & some launch tips.
• Increases your chances of getting featured.
• Your hunter's audience could possibly support you.
• Plus, you can get product feedback & some launch tips.
9) Choose your launch day & time wisely.
• Sat, Sun, holidays - Low traffic, low competition
• Mon, Fri - Medium traffic, medium competition
• Tue, Wed, Thu - High traffic, high competition
(contd.)
• Sat, Sun, holidays - Low traffic, low competition
• Mon, Fri - Medium traffic, medium competition
• Tue, Wed, Thu - High traffic, high competition
(contd.)
• Product Hunt algorithm favours products with high # of upvotes in the initial hour.
• So launch at a time when most of your supporters are awake.
• So launch at a time when most of your supporters are awake.
10) Prepare list of channels where you will talk about your PH launch.
Share the story behind your product & launch.
Possible channels:
• @IndieHackers
• @RemoteClan
• Social Media
• Your newsletter
Share the story behind your product & launch.
Possible channels:
• @IndieHackers
• @RemoteClan
• Social Media
• Your newsletter
11) Keep your posts for launch day ready.
Launch day will be stressful & busy -- don't expect to write actual post content on that day. Keep all content ready beforehand.
Launch day will be stressful & busy -- don't expect to write actual post content on that day. Keep all content ready beforehand.
That's it for the thread!
If you would like me to write more such thread, retweet the first tweet
https://twitter.com/hrishiptweets/status/1381471549975273475
If you would like me to write more such thread, retweet the first tweet
https://twitter.com/hrishiptweets/status/1381471549975273475
