Read on Twitter1/
I got started doing webinars because I was selling SaaS and I LOST MY VOICE from doing so many cold calls all day. One webinar completely changed my life.
We went from doing almost 100% outbound sales to inbound leads. Even better, new sales went up 72%.
2/
We went from doing almost 100% outbound sales to inbound leads. Even better, new sales went up 72%.
2/
Webinars are THE FASTEST way to build your email subscriber list. And every event you do accelerates the process. This is what I call the webinar avalanche.
Plus, your engagement goes THROUGH THE ROOF. You get the picture?
3/
Plus, your engagement goes THROUGH THE ROOF. You get the picture?
3/
How to do it? Let’s start with the tech stack. My favorite all-around webinar platform is @meetdemio.
It’s intuitive, your attendees don’t need to download anything, and it has a lot of slick features.
https://demio.com?fp_ref=webinargrowdemio"> https://demio.com?fp_ref=webinargrowdemiodemio.com/?fp_ref=webina
4/
It’s intuitive, your attendees don’t need to download anything, and it has a lot of slick features.
https://demio.com?fp_ref=webinargrowdemio"> https://demio.com?fp_ref=webinargrowdemiodemio.com/?fp_ref=webina
4/
If you’re just getting started or have no budget, Zoom is fine.
“But Kris, what about blah blah or blah blah?” Shut up, who cares. Stop overcomplicating things.
5/
“But Kris, what about blah blah or blah blah?” Shut up, who cares. Stop overcomplicating things.
5/
Next up, you need a landing page. If you have the budget, @unbounce is incredible. Their A/B testing is awesome and has the best customization options.
20% off link:
https://unbounce.grsm.io/krissharma2077
6/">https://unbounce.grsm.io/krissharm...
20% off link:
https://unbounce.grsm.io/krissharma2077
6/">https://unbounce.grsm.io/krissharm...
For email, use whatever platform you& #39;re already using (HighLevel, Hubspot, etc).
I really like ActiveCampaign. But again, don& #39;t overthink this. Now let& #39;s go to the important stuff:
7/
I really like ActiveCampaign. But again, don& #39;t overthink this. Now let& #39;s go to the important stuff:
7/
A webinar has three parts:
https://abs.twimg.com/emoji/v2/... draggable="false" alt="✅" title="Fettes weißes Häkchen" aria-label="Emoji: Fettes weißes Häkchen"> Content
https://abs.twimg.com/emoji/v2/... draggable="false" alt="✅" title="Fettes weißes Häkchen" aria-label="Emoji: Fettes weißes Häkchen"> Traffic
https://abs.twimg.com/emoji/v2/... draggable="false" alt="✅" title="Fettes weißes Häkchen" aria-label="Emoji: Fettes weißes Häkchen"> Conversion
Let’s talk about content. We go into this into a TON of detail with our consulting clients but the TL;DR is—you’re helping them get better at their business.
8/
Let’s talk about content. We go into this into a TON of detail with our consulting clients but the TL;DR is—you’re helping them get better at their business.
8/
Think about what your ideal customer would love to change in their business. What best practices can you give them? How do you fit in their desired transformation?
9/
9/
Now you need to run traffic to your webinar. Let& #39;s start with the easiest methods first:
You should ALWAYS, ALWAYS email your email subscribers. Blog subscribers, demos that flaked on an appointment, demos that showed up and didn’t buy, and so on.
10/
You should ALWAYS, ALWAYS email your email subscribers. Blog subscribers, demos that flaked on an appointment, demos that showed up and didn’t buy, and so on.
10/
Cold outreach is another great tool for webinars. I& #39;ve got thousands of registrations just from cold email.
If you’re using the methods from @blackhatwizardd, @THETYFRANKEL, and @linkedin_king you should be all set.
https://gumroad.com/a/335680627
11/">https://gumroad.com/a/3356806...
If you’re using the methods from @blackhatwizardd, @THETYFRANKEL, and @linkedin_king you should be all set.
https://gumroad.com/a/335680627
11/">https://gumroad.com/a/3356806...
For paid channels, it’s going to be the usual suspects: Facebook, Linkedin, Google, Youtube. Think about where your audience is and where they hang out. Linkedin is almost always the most expensive, but it can be worth it for a high LTV SaaS.
12/
12/
NOTE: Start with the traffic sources that are ALREADY working for you.
The #1 mistake I see with people running webinar ad campaigns is that they decide to throw a bunch of money in a channel that has never worked for them before.
13/
The #1 mistake I see with people running webinar ad campaigns is that they decide to throw a bunch of money in a channel that has never worked for them before.
13/
“Should I do a live or on-demand webinar?”
If you’re small, you can get away with one webinar and make it into an on-demand webinar. But ideally you would have regular live events and a growing library of on-demand webinars.
14/
If you’re small, you can get away with one webinar and make it into an on-demand webinar. But ideally you would have regular live events and a growing library of on-demand webinars.
14/
For on-demand, you can use software platforms to automate the experience. Or you can embed the video onto a landing page.
Just don’t be a sleazeball and pretend that your pre-recorded presentation is live. That’s a cornball tactic from ten years ago. 15/
Just don’t be a sleazeball and pretend that your pre-recorded presentation is live. That’s a cornball tactic from ten years ago. 15/
