The best bad-ass developers aren't active on social media. They don't have 100s of followers. They are also the most likely to stay at your company for 3 to 5 years. Most of these "celebrity" developers you see will change jobs every 6 months to 2 years...
and leave behind a mess of technical debt and bad code which they can't face. And it seems companies are competing for the same set of "celebrity" devs.

The art of finding good, loyal developers (and staff, in general) need to be discussed more by tech entrepreneurs.
I don't think paying so high or having the best work culture are the answers. They help with temporary job satisfaction, but not job attrition.
https://twitter.com/_ndianabasi/status/1381380762667249668?s=19
Nowadays, I think there is these pressure and impatience to accelerate one's developer career. And devs have a toolkit to achieve that: open-source contribs, technical writing/blogging, organising conferences/talks or presenting at them, etc.
These extra-work activities stretches the focus on a developer so thin that they barely have time/mental energy to put in 60% into their main work description. And if they don't do all these, their career can't accelerate as quickly as they want.
There is so much pressure to make it so fast once begins a tech career. I know from experience in working as an employee that being good at your job is more than putting in just the mandatory 8-4pm hours. A very committed employee will put...
in far more hours beyond the official time to get things done. But with the pressure to be visible and accelerate one's career, devs are putting in the bare minimum while dedicating more time for their personal career acceleration.
I'm speaking from an employer perspective today. The struggle is real. Employees might never understand but someday they will when they become managers or entrepreneurs.

Sometimes, loyalty can take you farther than ambitions.
The @shanselman shared a very insightful article on Dark Matter Devs. He concluded by saying: "The Dark Matter Developer will never read this blog post because they are getting work done..." https://www.hanselman.com/blog/dark-matter-developers-the-unseen-99
You can follow @_ndianabasi.
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