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We keep things mysterious at @BluebookCities, but I want to give you a look at what we're building:
The deca-trillion dollar urban living market is going through a moment of profound change.
The deca-trillion dollar urban living market is going through a moment of profound change.
Today, people move to cities to participate in labor markets.
20th Century cities are atomized, lonely, and poorly run.
We can do better, and we will.
20th Century cities are atomized, lonely, and poorly run.
We can do better, and we will.
Tomorrow, we will move to cities for community, shared values, and common cause.
COVID accelerated this timeline by migrating the labor market from the city to the cloud.
Labor markets no longer bind cities.
Now, our jobs follow us wherever we go. https://www.businessinsider.com/san-francisco-lost-89000-households-during-pandemic-usps-data-2020-12
Labor markets no longer bind cities.
Now, our jobs follow us wherever we go. https://www.businessinsider.com/san-francisco-lost-89000-households-during-pandemic-usps-data-2020-12
Consequently, money is flooding into the space.
NEOM — the Saudi Arabian new city project — attracted $500B.
And many billionaires are developing new city projects, in public or in quiet.
Elon isn't alone.
https://www.dallasnews.com/business/2021/04/06/starbase-texas-can-elon-musk-really-create-his-own-city-near-spacexs-gulf-coast-launchpad/https://www.dallasnews.com/business/2021/04/06/starbase-texas-can-elon-musk-really-create-his-own-city-near-spacexs-gulf-coast-launchpad/
NEOM — the Saudi Arabian new city project — attracted $500B.
And many billionaires are developing new city projects, in public or in quiet.
Elon isn't alone.
https://www.dallasnews.com/business/2021/04/06/starbase-texas-can-elon-musk-really-create-his-own-city-near-spacexs-gulf-coast-launchpad/https://www.dallasnews.com/business/2021/04/06/starbase-texas-can-elon-musk-really-create-his-own-city-near-spacexs-gulf-coast-launchpad/
The hard problem in new cities is coordinating demand.
Cities are network effects businesses, and everyone is motivated by social proof. https://twitter.com/rabois/status/1377295838934937611
Cities are network effects businesses, and everyone is motivated by social proof. https://twitter.com/rabois/status/1377295838934937611
At Bluebook, we are building a social demand engine for cities.
Founding @PraxisSociety Member @CUlstrup:
Founding @PraxisSociety Member @CUlstrup:
Our first community living network, @PraxisSociety, is comprised of ambitious founders, engineers, and creatives.
All @PraxisSociety Members feel a spiritual impulse to find the frontier, to be pioneers, and to build.
All @PraxisSociety Members feel a spiritual impulse to find the frontier, to be pioneers, and to build.
My ancestors had faith in the frontier, and crossed the Atlantic to help build America.
I feel the same impulse to build today. https://www.praxissociety.com/content/faith-in-the-frontier
I feel the same impulse to build today. https://www.praxissociety.com/content/faith-in-the-frontier
Members created >$400mm in market cap in the last month building the future and pursuing economic frontiers.
Today, @BluebookCities is fulfilling demand for living in shared-values communities in existing cities with Praxis House.
Praxis House is live across the US.
@charliecallinan and I spent all day furnishing three new floors in Soho.
Praxis House is live across the US.
@charliecallinan and I spent all day furnishing three new floors in Soho.
Our vision @BluebookCities is to rethink urban living at gigascale with new cities.
To underwrite city projects at a deca-billion dollar scale, we must derisk demand.
Now, we working day and night to scale the demand engine that unlocks the future of cities.
To underwrite city projects at a deca-billion dollar scale, we must derisk demand.
Now, we working day and night to scale the demand engine that unlocks the future of cities.
In brief, the @BluebookCities playbook:
1. Build a community-first demand engine for new cities
2. Prove our demand thesis by monetizing that demand in existing cities
3. Leverage our demand and capital to build the future of cities
1. Build a community-first demand engine for new cities
2. Prove our demand thesis by monetizing that demand in existing cities
3. Leverage our demand and capital to build the future of cities
