Let's do an experiment.

Read this word 👉 WASH

Now,

fill in the blank with an alphabet to form a word

SO_P

Done? (Remember your word)

Read on to understand what happened here.

{ 🧵}
The chances are very high that the word you have formed is SOAP.

Am I Right? 😎

Your decision was actually influenced by me.
Let's find out how? 🤔

I made you read the word - WASH before asking you to form a word.

By doing this, I sent information to your subconscious mind.

And you quickly associated the word WASH with SOAP.
If I had made you read - EAT and asked you to form a word- SO_P

Chances are very high that you would put a "U" in the blank and form the word SOUP

This is because your brain associates EAT with SOUP
What you just experienced is called

🚨 THE PRIMING EFFECT 🚨

By definition,

Priming is a phenomenon in which exposure to one stimulus influences how a person responds to a subsequent, related stimulus.
Why Priming Matters? because it affects consumer behaviour.

To demonstrate this, an experiment was conducted in a supermarket.

German & French wines 🍷 were kept in the drinks section.
Each bottle clearly displayed their country’s national flag.

The position of the wines on the shelves was changed halfway through the two-week testing period.
French music and German music were played on alternate days from a tape deck kept on top of the wine shelf.
The results were astonishing when the experiment was concluded after 2 weeks 😯-

- French wine outsold German wine when French music was played

- German wine outsold French wine when German music was played
Mind=blown? 🤯

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