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Let& #39;s do an experiment.
Read this word
https://abs.twimg.com/emoji/v2/... draggable="false" alt="👉" title="Rückhand Zeigefinger nach rechts" aria-label="Emoji: Rückhand Zeigefinger nach rechts"> WASH
Now,
fill in the blank with an alphabet to form a word
SO_P
Done? (Remember your word)
Read on to understand what happened here.
{https://abs.twimg.com/emoji/v2/... draggable="false" alt="🧵" title="Thread" aria-label="Emoji: Thread">}
Read this word
Now,
fill in the blank with an alphabet to form a word
SO_P
Done? (Remember your word)
Read on to understand what happened here.
{
The chances are very high that the word you have formed is SOAP.
Am I Right?https://abs.twimg.com/emoji/v2/... draggable="false" alt="😎" title="Lächelndes Gesicht mit Sonnenbrille" aria-label="Emoji: Lächelndes Gesicht mit Sonnenbrille">
Your decision was actually influenced by me.
Am I Right?
Your decision was actually influenced by me.
Let& #39;s find out how? https://abs.twimg.com/emoji/v2/... draggable="false" alt="🤔" title="Denkendes Gesicht" aria-label="Emoji: Denkendes Gesicht">
I made you read the word - WASH before asking you to form a word.
By doing this, I sent information to your subconscious mind.
And you quickly associated the word WASH with SOAP.
I made you read the word - WASH before asking you to form a word.
By doing this, I sent information to your subconscious mind.
And you quickly associated the word WASH with SOAP.
If I had made you read - EAT and asked you to form a word- SO_P
Chances are very high that you would put a "U" in the blank and form the word SOUP
This is because your brain associates EAT with SOUP
Chances are very high that you would put a "U" in the blank and form the word SOUP
This is because your brain associates EAT with SOUP
What you just experienced is called
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🚨" title="Polizeiautos mit drehendem Licht" aria-label="Emoji: Polizeiautos mit drehendem Licht"> THE PRIMING EFFECT https://abs.twimg.com/emoji/v2/... draggable="false" alt="🚨" title="Polizeiautos mit drehendem Licht" aria-label="Emoji: Polizeiautos mit drehendem Licht">
By definition,
Priming is a phenomenon in which exposure to one stimulus influences how a person responds to a subsequent, related stimulus.
By definition,
Priming is a phenomenon in which exposure to one stimulus influences how a person responds to a subsequent, related stimulus.
Why Priming Matters? because it affects consumer behaviour.
To demonstrate this, an experiment was conducted in a supermarket.
German & French wineshttps://abs.twimg.com/emoji/v2/... draggable="false" alt="🍷" title="Weinglas" aria-label="Emoji: Weinglas"> were kept in the drinks section.
To demonstrate this, an experiment was conducted in a supermarket.
German & French wines
Each bottle clearly displayed their country’s national flag.
The position of the wines on the shelves was changed halfway through the two-week testing period.
The position of the wines on the shelves was changed halfway through the two-week testing period.
French music and German music were played on alternate days from a tape deck kept on top of the wine shelf.
The results were astonishing when the experiment was concluded after 2 weeks https://abs.twimg.com/emoji/v2/... draggable="false" alt="😯" title="Schweigendes Gesicht" aria-label="Emoji: Schweigendes Gesicht">-
- French wine outsold German wine when French music was played
- German wine outsold French wine when German music was played
- French wine outsold German wine when French music was played
- German wine outsold French wine when German music was played
Mind=blown? https://abs.twimg.com/emoji/v2/... draggable="false" alt="🤯" title="Explodierender Kopf" aria-label="Emoji: Explodierender Kopf">
Please Retweet/Quote/Like the first Tweet of this thread so that it reaches more people.
Please Retweet/Quote/Like the first Tweet of this thread so that it reaches more people.
Sources:
https://www.psychologytoday.com/intl/basics/priming">https://www.psychologytoday.com/intl/basi... https://www.researchgate.net/publication/232593421_The_Influence_of_In-Store_Music_on_Wine_Selections">https://www.researchgate.net/publicati...
https://www.psychologytoday.com/intl/basics/priming">https://www.psychologytoday.com/intl/basi... https://www.researchgate.net/publication/232593421_The_Influence_of_In-Store_Music_on_Wine_Selections">https://www.researchgate.net/publicati...
My notes from the book- Thinking Fast and Slow. https://amzn.to/3uG1Itg ">https://amzn.to/3uG1Itg&q...
