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Let's do an experiment.
Read this word
WASH
Now,
fill in the blank with an alphabet to form a word
SO_P
Done? (Remember your word)
Read on to understand what happened here.
{
}
Read this word
WASHNow,
fill in the blank with an alphabet to form a word
SO_P
Done? (Remember your word)
Read on to understand what happened here.
{
}
The chances are very high that the word you have formed is SOAP.
Am I Right?
Your decision was actually influenced by me.
Am I Right?
Your decision was actually influenced by me.
Let's find out how? 
I made you read the word - WASH before asking you to form a word.
By doing this, I sent information to your subconscious mind.
And you quickly associated the word WASH with SOAP.
I made you read the word - WASH before asking you to form a word.
By doing this, I sent information to your subconscious mind.
And you quickly associated the word WASH with SOAP.
If I had made you read - EAT and asked you to form a word- SO_P
Chances are very high that you would put a "U" in the blank and form the word SOUP
This is because your brain associates EAT with SOUP
Chances are very high that you would put a "U" in the blank and form the word SOUP
This is because your brain associates EAT with SOUP
What you just experienced is called
THE PRIMING EFFECT
By definition,
Priming is a phenomenon in which exposure to one stimulus influences how a person responds to a subsequent, related stimulus.
THE PRIMING EFFECT By definition,
Priming is a phenomenon in which exposure to one stimulus influences how a person responds to a subsequent, related stimulus.
Why Priming Matters? because it affects consumer behaviour.
To demonstrate this, an experiment was conducted in a supermarket.
German & French wines
were kept in the drinks section.
To demonstrate this, an experiment was conducted in a supermarket.
German & French wines
were kept in the drinks section.
Each bottle clearly displayed their country’s national flag.
The position of the wines on the shelves was changed halfway through the two-week testing period.
The position of the wines on the shelves was changed halfway through the two-week testing period.
French music and German music were played on alternate days from a tape deck kept on top of the wine shelf.
The results were astonishing when the experiment was concluded after 2 weeks 
-
- French wine outsold German wine when French music was played
- German wine outsold French wine when German music was played
-- French wine outsold German wine when French music was played
- German wine outsold French wine when German music was played
Mind=blown? 
Please Retweet/Quote/Like the first Tweet of this thread so that it reaches more people.
Please Retweet/Quote/Like the first Tweet of this thread so that it reaches more people.
Sources:
https://www.psychologytoday.com/intl/basics/priming https://www.researchgate.net/publication/232593421_The_Influence_of_In-Store_Music_on_Wine_Selections
https://www.psychologytoday.com/intl/basics/priming https://www.researchgate.net/publication/232593421_The_Influence_of_In-Store_Music_on_Wine_Selections
My notes from the book- Thinking Fast and Slow. https://amzn.to/3uG1Itg
