The longer I'm in business, the less I do.

I offer fewer services today than a few years ago and focus them entirely on helping coworking spaces and marketing consultants.

Those are my two verticals.

I used to help almost anyone.

Incidentally, doing this has opened up a lot more opportunities for me.

By focusing my efforts, I open myself up to doing better work. Deeper work.

More nuanced and specific work.

It's also allowing me to build more repeatable systems and reusable assets.

It allows me to charge higher rates for my consulting and create scalable group offers and education products.

People share their platform and audience with me.

It's the key to leverage for me.

There's more opportunity to be a recognized expert in a smaller area of focus.

It also just *feels* better.

I'm going to continue on this road and see how far I can take it.

It's an interesting paradox that the less you do, the more opportunities you have to do great work.

This thread was originally a blog post: https://kevin.me/longer/