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LinkedIn outbound message TEARDOWN...
"The exact WRONG way to engage your prospects on LinkedIn...
...and what you SHOULD do instead."
[SHORT THREAD]
![LinkedIn outbound message TEARDOWN..."The exact WRONG way to engage your prospects on LinkedIn......and what you SHOULD do instead."[SHORT THREAD]](https://pbs.twimg.com/media/EynsdVTXIAw5XvP.jpg "LinkedIn outbound message TEARDOWN...\"The exact WRONG way to engage your prospects on LinkedIn......and what you SHOULD do instead.\"[SHORT THREAD]")
"The exact WRONG way to engage your prospects on LinkedIn...
...and what you SHOULD do instead."
[SHORT THREAD]
MISTAKE #1 - Targeting
I& #39;ve tweeted about this non-stop...
The FIRST thing you need to get right is your targeting
Pitching a LinkedIn outreach service to someone who offers LinkedIn outreach services
...only shows you have NO CLUE what you& #39;re doing at all.
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I& #39;ve tweeted about this non-stop...
The FIRST thing you need to get right is your targeting
Pitching a LinkedIn outreach service to someone who offers LinkedIn outreach services
...only shows you have NO CLUE what you& #39;re doing at all.
2
MISTAKE #2 - LinkedIn profile headline
This headline is just terrible...
"Generating clients; growing your business; sharpening your toolbox."
a 0/10 score...
...and this person is a LinkedIn expert?
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This headline is just terrible...
"Generating clients; growing your business; sharpening your toolbox."
a 0/10 score...
...and this person is a LinkedIn expert?
3
MISTAKE #3 - The First Line
"Hey James! Interesting summary..."
I& #39;ll give 1/10 only because it has my name.
& #39;Interesting summary& #39; tells me he hasn& #39;t read it as its a meaninglessly vague phrase.
Btw, the word & #39;interesting& #39; should be BANNED from all copywriting you ever do.
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"Hey James! Interesting summary..."
I& #39;ll give 1/10 only because it has my name.
& #39;Interesting summary& #39; tells me he hasn& #39;t read it as its a meaninglessly vague phrase.
Btw, the word & #39;interesting& #39; should be BANNED from all copywriting you ever do.
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MISTAKE #4 - The entire rest of the message
Again, 1/10 only
It& #39;s TERRIBLE from start to finish
>> A generic offer
>> No niche specialism
>> CTA 1 is terrible & CTA 2 is worse
"Drop it like it& #39;s hot"
If your prospects KNOW & LIKE Snoop Dogg then ＊maybe＊
But if NOT... ?
Again, 1/10 only
It& #39;s TERRIBLE from start to finish
>> A generic offer
>> No niche specialism
>> CTA 1 is terrible & CTA 2 is worse
"Drop it like it& #39;s hot"
If your prospects KNOW & LIKE Snoop Dogg then ＊maybe＊
But if NOT... ?
THE GOOD NEWS
Instead of doing GARBAGE outreach like this, if you just:
1) Select relevant prospects
2) Lead with value (e.g. great case study, offer or unique mechanism that gets results)
3) Make it easy to take the next step
You& #39;ll be ahead of 99% of people on LinkedIn...
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Instead of doing GARBAGE outreach like this, if you just:
1) Select relevant prospects
2) Lead with value (e.g. great case study, offer or unique mechanism that gets results)
3) Make it easy to take the next step
You& #39;ll be ahead of 99% of people on LinkedIn...
6
If you& #39;d like to learn the secrets from the last 3 years I& #39;ve spent running a LinkedIn outreach agency...
& how to take advantage of the limitless opportunities on LinkedIn...
...then join the 576 other smart agency owners on my secret email list at http://ConnectedClients.co"> http://ConnectedClients.co
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& how to take advantage of the limitless opportunities on LinkedIn...
...then join the 576 other smart agency owners on my secret email list at http://ConnectedClients.co"> http://ConnectedClients.co
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