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5 TIPS FOR SUCCESSFULLY SELLING YOUR ONLINE COURSE
Justin Welsh ( @JustinSaaS) made $118,205 in Digital Course Sales.
Here are the 5 simple lessons he learned.
SHORT THREAD ↓↓↓
Justin Welsh ( @JustinSaaS) made $118,205 in Digital Course Sales.
Here are the 5 simple lessons he learned.
SHORT THREAD ↓↓↓
#1 BUILDING IN PUBLIC GENERATES MASSIVE ATTENTION
→He built his 1st course at home behind closed doors
→Launched it & made $11,780 ($380/day) after 1 month (not bad!)
→Built 2nd course in completely IN PUBLIC & made $40,594 ($1,269/day)—even better!
→He built his 1st course at home behind closed doors
→Launched it & made $11,780 ($380/day) after 1 month (not bad!)
→Built 2nd course in completely IN PUBLIC & made $40,594 ($1,269/day)—even better!
#2 ACCESSIBILITY BREEDS WORD-OF-MOUTH
Justin's strategy is to build high-value/low-ticket courses.
→"Masterclass" courses for $1,000+ require a LOT of trust+nurturing
→Lower priced courses w/ no hidden upsells are much more accessible
→More people buy = massive W.O.M. machine
Justin's strategy is to build high-value/low-ticket courses.
→"Masterclass" courses for $1,000+ require a LOT of trust+nurturing
→Lower priced courses w/ no hidden upsells are much more accessible
→More people buy = massive W.O.M. machine
#3 URGENCY+DISCOUNTS+PROOF DRIVE PROMO SUCCESS
2 promotions that worked best for Justin:
→30% off—1 day only—on ALL products = $5,817 in organic revenue (URGENCY+DISCOUNT)
→20% off weekend deal w/ screenshot proof of sales = $3,236 in organic revenue (URGENCY+DISCOUNT+PROOF)
2 promotions that worked best for Justin:
→30% off—1 day only—on ALL products = $5,817 in organic revenue (URGENCY+DISCOUNT)
→20% off weekend deal w/ screenshot proof of sales = $3,236 in organic revenue (URGENCY+DISCOUNT+PROOF)
#4 80/20 GIVE/ASK IS KEY 
Justin's Golden Rule of promotion:
"Make sure you're giving value at LEAST 80% of the time—and promoting at MOST 20% of the time."
→He posts ~22 posts/month on LinkedIn
→Only 2-3 of those posts are promotional posts
→The rest = VALUE
Justin's Golden Rule of promotion:
"Make sure you're giving value at LEAST 80% of the time—and promoting at MOST 20% of the time."
→He posts ~22 posts/month on LinkedIn
→Only 2-3 of those posts are promotional posts
→The rest = VALUE
#5 BREVITY IS YOUR FRIEND
Keep it short:
→Course #1 = 60% completion rate (only ~75 mins)
→Course #2 = 40% completion rate (~3.5 hrs)
Teach people what they want to learn in 90 minutes or less, and increase your completion & adoption rate.
Courses ↓ https://www.justinwelsh.me/courses/
Keep it short:
→Course #1 = 60% completion rate (only ~75 mins)
→Course #2 = 40% completion rate (~3.5 hrs)
Teach people what they want to learn in 90 minutes or less, and increase your completion & adoption rate.
Courses ↓ https://www.justinwelsh.me/courses/
Justin's 5 BEST pieces of advice for selling courses:
#1 Building in public generates massive attention
#2 Accessibility breeds word-of-mouth
#3 Urgency, discounts, & proof drive promo success
#4 80/20 give/ask is key
#5 Brevity is your friend
BUT… GETTING STARTED IS KEY!
#1 Building in public generates massive attention
#2 Accessibility breeds word-of-mouth
#3 Urgency, discounts, & proof drive promo success
#4 80/20 give/ask is key
#5 Brevity is your friend
BUT… GETTING STARTED IS KEY!
Follow @JustinSaaS and subscribe to his high-value newsletter
— and check out his free guides ↓↓↓ —
• How to Grow on LinkedIn
→ https://www.justinwelsh.me/linkedin/
• How to Create Income Online
↓ https://www.justinwelsh.me/income/
— and check out his free guides ↓↓↓ —
• How to Grow on LinkedIn
→ https://www.justinwelsh.me/linkedin/
• How to Create Income Online
↓ https://www.justinwelsh.me/income/
