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Why are brainstorms considered BS?
Because ideas are:
• All over the place
• Never see the light of day
• Not actionable
BUT done right, a brainstorm moves the ball forward and energizes the team
Let& #39;s talk how to avoid this:
Because ideas are:
• All over the place
• Never see the light of day
• Not actionable
BUT done right, a brainstorm moves the ball forward and energizes the team
Let& #39;s talk how to avoid this:
Myth: if we get smart people in one room, genius will emerge
Reality: if we do the *right pre-work*, people will share promising ideas that can spark new projects
Reality: if we do the *right pre-work*, people will share promising ideas that can spark new projects
What& #39;s the right pre-work?
Work backwards: figure out what you want your brainstorm to generate - topic constraints breed creativity
Ideally: tie back to team/company goals - whatever drives prioritization
Work backwards: figure out what you want your brainstorm to generate - topic constraints breed creativity
Ideally: tie back to team/company goals - whatever drives prioritization
Powerful brainstorm tool: how-might-we (HMW)
Examples:
• HMW convince new customers that we are the right place for them?
• HMW help existing customers increase sales?
Behind every great HMW q:
• Pre-identified important problem
• Invites many solutions
Examples:
• HMW convince new customers that we are the right place for them?
• HMW help existing customers increase sales?
Behind every great HMW q:
• Pre-identified important problem
• Invites many solutions
How to set up brainstorms:
Great brainstorm:
• Instills ownership
• Focuses on the most important questions
• No idea-shaming
• Support team goals and have a fighting chance to see the light of day
• Instills ownership
• Focuses on the most important questions
• No idea-shaming
• Support team goals and have a fighting chance to see the light of day
For specific brainstorm templates and examples: https://learn.product-toolkit.com/courses/view/633171-run-productive-brainstorms/1823863-template-example-brainstorm-materials-email">https://learn.product-toolkit.com/courses/v...
