Read on Twitter
On Monday, I launched a paid Slack Community with my brother.
In five days, we& #39;ve drummed up 75 members at a total Monthly Recurring Revenue of $4,150.
Here& #39;s how we pulled this shit off...
https://abs.twimg.com/emoji/v2/... draggable="false" alt="👇🏾" title="Rückhand Zeigefinger nach unten (durchschnittlich dunkler Hautton)" aria-label="Emoji: Rückhand Zeigefinger nach unten (durchschnittlich dunkler Hautton)">
In five days, we& #39;ve drummed up 75 members at a total Monthly Recurring Revenue of $4,150.
Here& #39;s how we pulled this shit off...
[1]
I named the community, wrote a quick description & then put together a short landing page that doubled as a waitlist...
"The A-Team is a troupe of marketers, writers, creatives & entrepreneurs banding together to do great work, make an assload of money & fuck shit up."
I named the community, wrote a quick description & then put together a short landing page that doubled as a waitlist...
"The A-Team is a troupe of marketers, writers, creatives & entrepreneurs banding together to do great work, make an assload of money & fuck shit up."
[2]
I dropped a link to the waitlist here on Twitter and over on LinkedIn and then I fired the link off to my two biggest email lists:
1. Stranger Than Fiction ( https://bit.ly/2Rr64pT ).">https://bit.ly/2Rr64pT&q...
2. Sticky Notes ( https://bit.ly/3mwyHNN ).
350">https://bit.ly/3mwyHNN&q... people signed up in a week-ish.
I dropped a link to the waitlist here on Twitter and over on LinkedIn and then I fired the link off to my two biggest email lists:
1. Stranger Than Fiction ( https://bit.ly/2Rr64pT ).">https://bit.ly/2Rr64pT&q...
2. Sticky Notes ( https://bit.ly/3mwyHNN ).
350">https://bit.ly/3mwyHNN&q... people signed up in a week-ish.
[3]
While my brother began building out the Slack Channel and brainstorming content to start and keep the conversation going, I wrote and designed the following sales page... https://www.honeycopy.com/a-team-pending ">https://www.honeycopy.com/a-team-pe...
While my brother began building out the Slack Channel and brainstorming content to start and keep the conversation going, I wrote and designed the following sales page... https://www.honeycopy.com/a-team-pending ">https://www.honeycopy.com/a-team-pe...
[4]
Come launch time, we wanted to price high to keep the community hyper-exclusive: $150/month.
But, we ultimately decided on a tapered pricing strategy...
* Members 1-50 pay $50/month.
* Members 51-75 pay $75/month.
* Members 76 -100 pay $100/month.
Come launch time, we wanted to price high to keep the community hyper-exclusive: $150/month.
But, we ultimately decided on a tapered pricing strategy...
* Members 1-50 pay $50/month.
* Members 51-75 pay $75/month.
* Members 76 -100 pay $100/month.
[5]
In one of my sales emails, I was honest to a fault about why we were running this pricing strategy...
1. We can reward those who give us a shot early.
2. We can create a sense of urgency.
3. (This sense of urgency makes you more apt to buy.)
4. We can test pricing.
In one of my sales emails, I was honest to a fault about why we were running this pricing strategy...
1. We can reward those who give us a shot early.
2. We can create a sense of urgency.
3. (This sense of urgency makes you more apt to buy.)
4. We can test pricing.
[6]
The first couple of days in the Slack Community felt akin to the first fifteen minutes of a dinner party where folks are awkwardly shuffling around, wringing their hands, nipping at their drinks and being bashful.
Thankfully, my brother is a kick-ass community manager.
The first couple of days in the Slack Community felt akin to the first fifteen minutes of a dinner party where folks are awkwardly shuffling around, wringing their hands, nipping at their drinks and being bashful.
Thankfully, my brother is a kick-ass community manager.
[7]
By day three, conversations started to pick up, slowly at first and then rather quickly, and now it& #39;s a full-blown community of marketers, writers, creatives & entrepreneurs banding together to do great work, make an assload of money & fuck shit up.
By day three, conversations started to pick up, slowly at first and then rather quickly, and now it& #39;s a full-blown community of marketers, writers, creatives & entrepreneurs banding together to do great work, make an assload of money & fuck shit up.
[8]
From here, the strategy is to grow slowly, adding just a handful of members to the group each month and keeping everyone in the group really fucking happy so that they stick around.
From here, the strategy is to grow slowly, adding just a handful of members to the group each month and keeping everyone in the group really fucking happy so that they stick around.
[*]
If you all dig this thread, give @honeycopy a follow. I& #39;ll update you as we continue to grow.https://abs.twimg.com/emoji/v2/... draggable="false" alt="🙂" title="Leicht lächelndes Gesicht" aria-label="Emoji: Leicht lächelndes Gesicht">
If you all dig this thread, give @honeycopy a follow. I& #39;ll update you as we continue to grow.
