Today, NBA Top Shot hit $500M in Marketplace Sales. It& #39;s a notable accomplishmenthttps://abs.twimg.com/emoji/v2/... draggable="false" alt="🏅" title="Sportmedaille" aria-label="Emoji: Sportmedaille">

It took 256 Days.

It& #39;s been a quick (yet long) road to get to this point, featuring:
https://abs.twimg.com/emoji/v2/... draggable="false" alt="💥" title="Symbol für eine Kollision" aria-label="Emoji: Symbol für eine Kollision">Record Breaking Events
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🚧" title="Baustellenschild" aria-label="Emoji: Baustellenschild">Platform Scale Issues
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🌎" title="Amerika auf dem Globus" aria-label="Emoji: Amerika auf dem Globus">300k+ New Users

Thread on how we got herehttps://abs.twimg.com/emoji/v2/... draggable="false" alt="🔻" title="Nach unten zeigendes rotes Dreieck" aria-label="Emoji: Nach unten zeigendes rotes Dreieck">
@nbatopshot

https://abs.twimg.com/emoji/v2/... draggable="false" alt="🗓️" title="Spiralkalenderblatt" aria-label="Emoji: Spiralkalenderblatt">Let& #39;s start October 1, 2020. Open Beta.

First Day of the @NBA Finals.

https://abs.twimg.com/emoji/v2/... draggable="false" alt="🏆" title="Trophäe" aria-label="Emoji: Trophäe">The Finals + their subsequent double pack drop was the biggest event yet on TS.

The Marketplace peaked at $79k in 24H and was followed by an off-season lull

It took 2+ months to hit that figure againhttps://abs.twimg.com/emoji/v2/... draggable="false" alt="⏳" title="Sanduhr mit fließendem Sand" aria-label="Emoji: Sanduhr mit fließendem Sand">

Dec 22: With new season came the @raf_tyler promo (first with a player)

Start of 2021 also featured:
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🎄" title="Weihnachtsbaum" aria-label="Emoji: Weihnachtsbaum">First Legendary S2
https://abs.twimg.com/emoji/v2/... draggable="false" alt="📛" title="Namensschild" aria-label="Emoji: Namensschild">Rookie Badge Blog
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🛒" title="Einkaufswagen" aria-label="Emoji: Einkaufswagen">Hours-long sell outs of S2 Base Packs (shocking!)

Below is a chart from Jan 15. Everyone was excited.

But it was just starting...

Many people credit the @BalesFootball blog with being the linchpin that started it all.

It dropped Jan 19https://abs.twimg.com/emoji/v2/... draggable="false" alt="💣" title="Bombe" aria-label="Emoji: Bombe">

Short term, the flurry of newcomers was astonishing. The MP peaked 6 days later on January 24 with a $7M dayhttps://abs.twimg.com/emoji/v2/... draggable="false" alt="🚀" title="Rakete" aria-label="Emoji: Rakete">

Long term, it had just begun...

Zooming out, Jan 19-24 was but a blip.

The 3-week dip that followed saw pack drop + MP woeshttps://abs.twimg.com/emoji/v2/... draggable="false" alt="😡" title="Schmollendes Gesicht" aria-label="Emoji: Schmollendes Gesicht"> It was painful.

But it was a build up to the true explosion:

https://abs.twimg.com/emoji/v2/... draggable="false" alt="🗓️" title="Spiralkalenderblatt" aria-label="Emoji: Spiralkalenderblatt">Feb 15-18 | All major NA sports outlets cover TS
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🗓️" title="Spiralkalenderblatt" aria-label="Emoji: Spiralkalenderblatt">Feb 18 | @joshhart becomes aware of TS
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🗓️" title="Spiralkalenderblatt" aria-label="Emoji: Spiralkalenderblatt">Feb 19 | All 15000 CC go LE

By end of February there had been 1.8M+ transactions on the MPhttps://abs.twimg.com/emoji/v2/... draggable="false" alt="🛒" title="Einkaufswagen" aria-label="Emoji: Einkaufswagen">

And NBA Top Shot was mainstreamhttps://abs.twimg.com/emoji/v2/... draggable="false" alt="📺" title="Fernsehen" aria-label="Emoji: Fernsehen">

So much that the @NBA announced the 2021 Rising Starshttps://abs.twimg.com/emoji/v2/... draggable="false" alt="🌟" title="Leuchtender Stern" aria-label="Emoji: Leuchtender Stern"> roster on the platform.

Heck it even got a mention from @FriedgeHNIChttps://abs.twimg.com/emoji/v2/... draggable="false" alt="🏒" title="Eishockeyschläger und -puck" aria-label="Emoji: Eishockeyschläger und -puck">

But all was not peachy... https://twitter.com/TheReelPhilD/status/1365843986464784387">https://twitter.com/TheReelPh...

Through both Feb + March, the platform was mired with performance issues.

Top Shot had to deal with major scale problems like:
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔴" title="Roter Kreis" aria-label="Emoji: Roter Kreis">Slow withdrawal access
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔴" title="Roter Kreis" aria-label="Emoji: Roter Kreis">Bots and DDOS
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔴" title="Roter Kreis" aria-label="Emoji: Roter Kreis">Multi account/gaming

And of course: Pack Drop problemshttps://abs.twimg.com/emoji/v2/... draggable="false" alt="📦" title="Paket" aria-label="Emoji: Paket">. In less than a month, a queue system was born.

Sidenote: The issues are ongoing. They are improving but long way to go.

Some believe there is lack of objectivity from community voices. Personally I will do my best there, and think it& #39;s OK to be excited long term but openly discuss short term issues. We must show both sides.

March 2021: Tons happened

https://abs.twimg.com/emoji/v2/... draggable="false" alt="😡" title="Schmollendes Gesicht" aria-label="Emoji: Schmollendes Gesicht">Issues noted above
https://abs.twimg.com/emoji/v2/... draggable="false" alt="⭐️" title="Mittelgroßer Stern" aria-label="Emoji: Mittelgroßer Stern">3x different All Star Game Drops (Supply Saturation)
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🏪" title="Gemischtwarenladen" aria-label="Emoji: Gemischtwarenladen">Marketplace Cool Downs (Volume killer)
https://abs.twimg.com/emoji/v2/... draggable="false" alt="📉" title="Tabelle mit Abwärtstrend" aria-label="Emoji: Tabelle mit Abwärtstrend">Overall Market Dip

And DESPITE ALL THAT we still saw:
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔥" title="Feuer" aria-label="Emoji: Feuer">Multiple $10M+ days on MP
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🛍️" title="Einkaufstaschen" aria-label="Emoji: Einkaufstaschen">180k+ Unique Buyers (most of them real)

April 2021: Modern Day

https://abs.twimg.com/emoji/v2/... draggable="false" alt="🎁" title="Verpacktes Geschenk" aria-label="Emoji: Verpacktes Geschenk">Gifting is revamped
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🏦" title="Bank" aria-label="Emoji: Bank">40k+ have withdrawal access
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🕵️" title="Detektiv(in)" aria-label="Emoji: Detektiv(in)">Bad actors being exposed

And even on a quiet day we are seeing $2M in volume.

More importantly, it really feels like this community has galvanizedhttps://abs.twimg.com/emoji/v2/... draggable="false" alt="🫂" title="People hugging" aria-label="Emoji: People hugging"> Those that are still here will stay long term.

What Comes Nexthttps://abs.twimg.com/emoji/v2/... draggable="false" alt="🔮" title="Kristallkugel" aria-label="Emoji: Kristallkugel">

Of course I will say this: the future is bright.

https://abs.twimg.com/emoji/v2/... draggable="false" alt="🏆" title="Trophäe" aria-label="Emoji: Trophäe">Playoffs are 6 weeks away
https://abs.twimg.com/emoji/v2/... draggable="false" alt="📢" title="Lautsprecheranlage" aria-label="Emoji: Lautsprecheranlage">Marketing might soon be "turned on"
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🤫" title="Schh!-Gesicht" aria-label="Emoji: Schh!-Gesicht">Whispers of added Utility for the Moments

The next $500M will happen faster than we think. And likely way smoother.

Enjoy the ride.

Honourable Mentionshttps://abs.twimg.com/emoji/v2/... draggable="false" alt="🎖️" title="Militärmedaille" aria-label="Emoji: Militärmedaille">

The purely chaotic events that have made this a once-in-a-lifetime experience:

https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔹" title="Kleine blaue Raute" aria-label="Emoji: Kleine blaue Raute">Cool Cats 1 Price Watch
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔹" title="Kleine blaue Raute" aria-label="Emoji: Kleine blaue Raute">12:15am PT Stress Test
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔹" title="Kleine blaue Raute" aria-label="Emoji: Kleine blaue Raute">"KAT" Cats news
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔹" title="Kleine blaue Raute" aria-label="Emoji: Kleine blaue Raute">SHAQ news
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔹" title="Kleine blaue Raute" aria-label="Emoji: Kleine blaue Raute">Rookie Badge Day

+ shoutout to the squad in @TheFirstMint network & across the community

Here is the Hart tweet, for reference

[End of Thread] https://twitter.com/joshhart/status/1362536129128505351">https://twitter.com/joshhart/...