Thread by @TheFirstMint, Today, NBA Top Shot hit $500M in Marketplace Sales. It's a notable [...]

Today, NBA Top Shot hit $500M in Marketplace Sales. It's a notable accomplishment

It took 256 Days.

It's been a quick (yet long) road to get to this point, featuring:

Record Breaking Events

Platform Scale Issues

300k+ New Users

Thread on how we got here

@nbatopshot

Let's start October 1, 2020. Open Beta.

First Day of the @NBA Finals.

The Finals + their subsequent double pack drop was the biggest event yet on TS.

The Marketplace peaked at $79k in 24H and was followed by an off-season lull

It took 2+ months to hit that figure again

Let's start October 1, 2020. Open Beta.First Day of the @NBA Finals.The Finals + their subsequent double pack drop was the biggest event yet on TS. The Marketplace peaked at $79k in 24H and was followed by an off-season lullIt took 2+ months to hit that figure again

Dec 22: With new season came the @raf_tyler promo (first with a player)

Start of 2021 also featured:

First Legendary S2

Rookie Badge Blog

Hours-long sell outs of S2 Base Packs (shocking!)

Below is a chart from Jan 15. Everyone was excited.

But it was just starting...

Dec 22: With new season came the @raf_tyler promo (first with a player)Start of 2021 also featured:First Legendary S2 Rookie Badge BlogHours-long sell outs of S2 Base Packs (shocking!)Below is a chart from Jan 15. Everyone was excited.But it was just starting...

Many people credit the @BalesFootball blog with being the linchpin that started it all.

It dropped Jan 19

Short term, the flurry of newcomers was astonishing. The MP peaked 6 days later on January 24 with a $7M day

Long term, it had just begun...

Many people credit the @BalesFootball blog with being the linchpin that started it all.It dropped Jan 19Short term, the flurry of newcomers was astonishing. The MP peaked 6 days later on January 24 with a $7M dayLong term, it had just begun...

Zooming out, Jan 19-24 was but a blip.

The 3-week dip that followed saw pack drop + MP woes

It was painful.

But it was a build up to the true explosion:

Feb 15-18 | All major NA sports outlets cover TS

Feb 18 | @joshhart becomes aware of TS

Feb 19 | All 15000 CC go LE

Zooming out, Jan 19-24 was but a blip.The 3-week dip that followed saw pack drop + MP woes It was painful.But it was a build up to the true explosion:Feb 15-18 | All major NA sports outlets cover TSFeb 18 | @joshhart becomes aware of TSFeb 19 | All 15000 CC go LE

By end of February there had been 1.8M+ transactions on the MP

And NBA Top Shot was mainstream

So much that the @NBA announced the 2021 Rising Stars

roster on the platform.

Heck it even got a mention from @FriedgeHNIC

But all was not peachy... https://twitter.com/TheReelPhilD/status/1365843986464784387

https://twitter.com/TheReelPhilD/status/1365843986464784387

Through both Feb + March, the platform was mired with performance issues.

Top Shot had to deal with major scale problems like:

Slow withdrawal access

Bots and DDOS

Multi account/gaming

And of course: Pack Drop problems

. In less than a month, a queue system was born.

Sidenote: The issues are ongoing. They are improving but long way to go.

Some believe there is lack of objectivity from community voices. Personally I will do my best there, and think it's OK to be excited long term but openly discuss short term issues. We must show both sides.

March 2021: Tons happened

Issues noted above