People creating new products are often too concerned with not being as HUGE of a success as they have a chance to be.

The chance of that perceived HUGE success may be 1%, but they'd prefer to chase that over the chance of building a solid, profitable business more slowly (a much higher % chance).

That desire for HUGE SUCCESS NOW, enables poor long-term decision-making. You start going after the big feature that's going to kick off the machine of virality. And when that doesn't work right off the bat, you move to the next thing. And the next.

You aren't deeply solving problems for people, in a nuanced way, improved over time—where you could provide real value. You're fishing for a big one, recasting as soon as you don't feel a bite.

And then you start just doing more to cover the bases, which stretches your team thin, starts to pull at the purse strings, and most importantly takes your focus away from the customer.

You don't spend time talking to customers and empathizing; you wonder why more people aren't coming to you.

Then a year or two down the road, if you make it that far, you look back and wonder how you've gotten here, to this brittle, complex product that no one's using.

And, hopefully, you can see where you should have focused your attention and trust your experience the next time around.