Read on Twitter
(1/...) How did I miss that @googlechrome is going to support a logged in, cross device conversion use case with its Conversion Measurement API? That is seemingly at odds with apparent Privacy Sandbox principles & @GoogleAds’ latest shots at email-based approaches.
(2/...) Again it seems using email is bad unless its via @Google products: Ads Data Hub or Chrome. If they apply this logic to Android, where they have 80+% market share & I’m guessing the lion’s share are logged in, this makes for a massive scale of Google enabled cross-device.
(3/...) This is related to the question I posed a few weeks ago: https://twitter.com/alextcone/status/1374124778810925060
(4/...) Platforms are defining what does & doesn’t trip the now obviously artificial cross-site/cross-app distinctions they themselves defined & vilify. This trajectory is as difficult to follow as it is maddening. Both of those things make the path easier for the platforms.
(5/...) Easier because when people cannot make sense of what is going on it is easier to get away with something. Easier because when an already loathed industry is provoked the platforms know that will only make the loathed industry dig in its heels and look worse than ever.
(6/...) Here I must remind the reader that I am not one bit in favor of defending the status quo. I am in favor of working toward more predictable privacy experiences and expectations for people—reliably and demonstrably honored. It’s a long shot, but I like long shots.
(7/...) If you’re a product manager in digital advertising and the mission of (6/...) appeals to you, send me a message. You may be perfect for the team I’m building.
(8/...) I can visualize the steps in a better path. There is a way to align many of the interests that are currently running to their corners—including the platforms. Getting to better & better privacy & data protection in digital advertising doesn’t have to be us vs them.
(9/...) reference that set off this thread: https://blog.google/products/ads-commerce/2021-04-privacy-sandbox-measurement/
