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Why idol groups choose to survive instead of disbanding.
A number of groups, which have recently faced an inflection point of renewing contracts after seven years of activities, are maintaining their teams with clever moves. https://entertain.v.daum.net/v/20210409163335927">https://entertain.v.daum.net/v/2021040...
A number of groups, which have recently faced an inflection point of renewing contracts after seven years of activities, are maintaining their teams with clever moves. https://entertain.v.daum.net/v/20210409163335927">https://entertain.v.daum.net/v/2021040...
Unlike in the past, when the members failed to renew their contract after it expired which means disbanded, the group will remain but the members will choose an optional team-keeping system to finds new nests & continue their individual activities according to their own choices.
A prime example is SNSD. At the end of the exclusive contract period in 2017, 3 members left for a new agency without renewing their contract. However, the choice of the 3 members did not affect SNSD& #39;s 8-member system. They have a strong relationship with each other.
It& #39;s known that discussions on a new album release have begun recently, raising expectations. Though they work for different companies, it& #39;s a precedent that shows that they can maintain the team and seek a path to full-scale activities instead of disbanding.
Girl& #39;s Day, in which all members moved to the new agency after their exclusive contract expired, also said there& #39;s no disbandment of the team, and the possibility of a reunion in the future is open.
EXID Hani also said "EXID has not been dismantled,"
EXID Hani also said "EXID has not been dismantled,"
GOT7 also chose to follow the footsteps & take the & #39;separately together& #39; path. But GOT7 did not dismantle. Leader JB said, "It& #39;s not officially the disbandment of GOT7. GOT7 does not dismantle." He& #39;s also looking for ways to work with members from unit to full-scale activities.
It& #39;s explained that the members& #39; & #39;optional& #39; move is ultimately a & #39;win-win decision for the agency and the artists.
A K-pop source said, "If the team is officially disbanded after the contract failed, the impact on the artist and company`s image is inevitable."
A K-pop source said, "If the team is officially disbanded after the contract failed, the impact on the artist and company`s image is inevitable."
- "This is because there is a perception that the team was not responsible until the end. The artist also has to maintain the group after dismantling but also to consider the fandom without formalizing the dismantling."
Another reason for this move is the increased need for reunion activities after the end of the team& #39;s activities.
These days, fans& #39; high needs for a reunion (even after the exclusive contract end); to open the possibility that they can always be together rather than disbanding.
These days, fans& #39; high needs for a reunion (even after the exclusive contract end); to open the possibility that they can always be together rather than disbanding.
There is no reason to choose to disband from the agency& #39;s & from the artist& #39;s perspective.
However, some speculation that the background of this choice is that the trademark rights of the group name are attributed to the artist after the exclusive contract end is not true.
However, some speculation that the background of this choice is that the trademark rights of the group name are attributed to the artist after the exclusive contract end is not true.
As a result of this journal& #39;s coverage, the trademark rights of the group name will still be held by the elemental agency after the end of the exclusive contract.
The transfer to artists after the end of the exclusive contract is limited to the stage name trademark right etc.
The transfer to artists after the end of the exclusive contract is limited to the stage name trademark right etc.
The standard exclusive contract has no explicit clause on the trademark rights of the group name after the contract termination, in general, it& #39;s used as a right belonging to the company. It& #39;s been confirmed that the same applies even if all members leave the source agency.
An official said, "According to the general contract provisions if the members use the group name for the full group activities after transferring to another agency, it needs to proceed with the new revenue structure allocation of the source& #39;s agency and trademark rights."
"At the discretion of the company, it& #39;s possible to freely use the group name without separate revenue structure distribution, but it& #39;s impossible for the artists to use it independently without the company& #39;s permission." 끝.
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