We connected the dots and knew what we were going to put together.

This integrates with this tweet https://twitter.com/alexgarcia_atx/status/1374521592902869000

3. Outline Experiments

Our experiment was to determine if the demand was there.

Would someone actually purchase it.

We decided that we would test it by spinning up a quick funnel and push a presale via social, email, and ads.

If people converted, then we’d scale our efforts.

4. Work

Time to execute.

We set a 1-week timeline to get the presale funnel, social posts, and emails ready to go.

The key to experimenting is creating fast, learning fast, and optimizing fast.

After a week, it was up and running.

https://bit.ly/3d25YgL 

5. Study Outcome

We set the goal of getting 50 presales the first day -- we hit over 75.

We wanted over 100 presales in over the course of the weekend - it hit over 150

This let us know one thing: people want this

We then focused all our efforts on scaling this bad boy.

This is another thread in itself but after we used this framework to determine product-market fit, we used it to scale growth.

The same framework to test 3 different funnels via paid media.

It helped us determine top:

- Creative
- Placements
- Copy
- Landing Pages

Tomorrow, I’m dropping a thread on the AAARRR framework that I also stole from Growth Tribe to troubleshoot problems and scale for long-term growth, so make sure to follow @alexgarcia_atx to make sure it ends up on your feed.

I can email it too

https://bit.ly/3flYp6b 

The G.R.O.W.S. framework helped us quickly determine:

- Ideas that might have a shot
- Which idea to pursue
- How to test our hypothesis
- A timeline to get it done
- An outcome that gave us the next step