Read on Twitter
We connected the dots and knew what we were going to put together.
This integrates with this tweet
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This integrates with this tweet
3. Outline Experiments
Our experiment was to determine if the demand was there.
Would someone actually purchase it.
We decided that we would test it by spinning up a quick funnel and push a presale via social, email, and ads.
If people converted, then we’d scale our efforts.
Our experiment was to determine if the demand was there.
Would someone actually purchase it.
We decided that we would test it by spinning up a quick funnel and push a presale via social, email, and ads.
If people converted, then we’d scale our efforts.
4. Work
Time to execute.
We set a 1-week timeline to get the presale funnel, social posts, and emails ready to go.
The key to experimenting is creating fast, learning fast, and optimizing fast.
After a week, it was up and running.
https://bit.ly/3d25YgL ">https://bit.ly/3d25YgL&q...
Time to execute.
We set a 1-week timeline to get the presale funnel, social posts, and emails ready to go.
The key to experimenting is creating fast, learning fast, and optimizing fast.
After a week, it was up and running.
https://bit.ly/3d25YgL ">https://bit.ly/3d25YgL&q...
5. Study Outcome
We set the goal of getting 50 presales the first day -- we hit over 75.
We wanted over 100 presales in over the course of the weekend - it hit over 150
This let us know one thing: people want this
We then focused all our efforts on scaling this bad boy.
We set the goal of getting 50 presales the first day -- we hit over 75.
We wanted over 100 presales in over the course of the weekend - it hit over 150
This let us know one thing: people want this
We then focused all our efforts on scaling this bad boy.
This is another thread in itself but after we used this framework to determine product-market fit, we used it to scale growth.
The same framework to test 3 different funnels via paid media.
It helped us determine top:
- Creative
- Placements
- Copy
- Landing Pages
The same framework to test 3 different funnels via paid media.
It helped us determine top:
- Creative
- Placements
- Copy
- Landing Pages
Tomorrow, I’m dropping a thread on the AAARRR framework that I also stole from Growth Tribe to troubleshoot problems and scale for long-term growth, so make sure to follow @alexgarcia_atx to make sure it ends up on your feed.
I can email it toohttps://abs.twimg.com/emoji/v2/... draggable="false" alt="👇" title="Rückhand Zeigefinger nach unten" aria-label="Emoji: Rückhand Zeigefinger nach unten">
https://bit.ly/3flYp6b ">https://bit.ly/3flYp6b&q...
I can email it too
https://bit.ly/3flYp6b ">https://bit.ly/3flYp6b&q...
The G.R.O.W.S. framework helped us quickly determine:
- Ideas that might have a shot
- Which idea to pursue
- How to test our hypothesis
- A timeline to get it done
- An outcome that gave us the next step
- Ideas that might have a shot
- Which idea to pursue
- How to test our hypothesis
- A timeline to get it done
- An outcome that gave us the next step
