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to whoever wrote the http://ramp.com landing page.Look at this section above the fold.
It checks all the boxes:
Precise, catchy headline Clear positioning (e.g. "the only...") Stunning visuals Big, clear CTA Addresses objections
Value propositions ultimately come down to:
• Make more money
• Save money
• Save time
There's a delicate balance between explicitly stating the benefit and still making it seem realistic and understandable *how* it does that.
"Save both [time and money]" is genius.
![Value propositions ultimately come down to:• Make more money• Save money• Save timeThere's a delicate balance between explicitly stating the benefit and still making it seem realistic and understandable *how* it does that."Save both [time and money]" is genius.](https://pbs.twimg.com/media/EyfR8ibUUAEHFiD.jpg "Value propositions ultimately come down to:• Make more money• Save money• Save timeThere's a delicate balance between explicitly stating the benefit and still making it seem realistic and understandable *how* it does that.\"Save both [time and money]\" is genius.")
• Make more money
• Save money
• Save time
There's a delicate balance between explicitly stating the benefit and still making it seem realistic and understandable *how* it does that.
"Save both [time and money]" is genius.
I call this "The Only Statement" — it's an exercise to nail down your positioning and make it clear what your key differentiators are.
"THE ONLY spend management platform and corporate card..." immediately tells you why you should care about Ramp.
"THE ONLY spend management platform and corporate card..." immediately tells you why you should care about Ramp.
Here's where we get to the specificity.
If you don't call out exactly what you do better/different, you'll lose the attention of your audience.
Here, they get super specific about how they help, even down to the time ("under 15 minutes")
If you don't call out exactly what you do better/different, you'll lose the attention of your audience.
Here, they get super specific about how they help, even down to the time ("under 15 minutes")
The CTA is big, simple, and easy to understand.
By surfacing the email form right on the page, they're removing an entire step from the signup process and making it that much easier to get started.
By surfacing the email form right on the page, they're removing an entire step from the signup process and making it that much easier to get started.
But don't miss this last detail!
They address common objections (credit checks or founder guarantee) right under the CTA to remove friction and encourage people to take action.
They address common objections (credit checks or founder guarantee) right under the CTA to remove friction and encourage people to take action.
