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Thriving as a Marketing Team of One #MarketingTwitter
Today's Micro-lesson:
Your North Star
With a North Star, you have confidence you are working on the right stuff, instead of constantly being reactive. It also reduces others questioning your priorities.
Here's how.
Today's Micro-lesson:
Your North StarWith a North Star, you have confidence you are working on the right stuff, instead of constantly being reactive. It also reduces others questioning your priorities.
Here's how.
Your North Star as a Marketing Team of OneMicro-Lesson:
1. What's a North Star & why it's important
2. Alignment with the company
3. Agreement from the CEO
4. Typical North Star examples
5. Incorporate into priorities
6. Your homework
What's a North Star?A North Star:
- is the one thing that keeps you guided & helps you make decisions
- keeps everyone pointed in the same direction
- is measurable to hold you accountable
You will be confident you are working on the right stuff, instead of being reactive.
Align Your North Star with the CompanyAs the marketing leader of your company, you must be aligned with the overall goal of the company. Get out of the marketing weeds.
What is the company's main goal & make sure your marketing North Star directly affects this goal.
Agreement from the CEO (and others)Don't keep your North Star a secret. Talk about it with the CEO. Is there agreement?
What about your boss, sales team, or product team?
If no agreement, you need to understand why & adjust. Is your North Star too narrow? Not aligned?
Typical Marketing North Stars:
Grow revenue
Cut expenses
Increase qualified leads
I personally like "grow revenue" as my North Star.
I have been in situations where the company had a cash flow problem & I had to focus on cutting expenses. That was no fun at all.
Grow revenue Cut expenses Increase qualified leadsI personally like "grow revenue" as my North Star.
I have been in situations where the company had a cash flow problem & I had to focus on cutting expenses. That was no fun at all.
Incorporate into Your PrioritiesYour North Star guides your priorities. Each task can be evaluated as to how it impacts your North Star.
Change the logo? Will that directly & significantly impact revenue compared to other tasks on your plate? If not, then the back burner.
Your Homework1. Reply w/ your own North Star
2. Get affirmation from your boss that you are following the right star
3. Re-prioritize your to-do list
4. Refer to your North Star when discussing your projects w others
Now everyone knows you are working on the right stuff!
That's it! Congratulations! You learned:1. What's a North Star & why it's important
2. To align with the company
3. To get agreement from the CEO
4. Typical North Star examples
5. How to incorporate into your priorities
Was this helpful? Let me know what you think.
