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I charge for speaking engagements. Here’s my pricing rubric:
1. What’s an amount that makes it worth reshuffling my priorities to create for this organization?
2. Multiply that times 1.5 because I undervalue myself (a method I call “fear plus fifty”).
It works because...
1. What’s an amount that makes it worth reshuffling my priorities to create for this organization?
2. Multiply that times 1.5 because I undervalue myself (a method I call “fear plus fifty”).
It works because...
I’m willing to forgo opportunities that can’t or won’t meet that amount.
Maybe it also works because I spent a decade creating for free. Or because I still create certain things for free now. Maybe you need that base...
Maybe it also works because I spent a decade creating for free. Or because I still create certain things for free now. Maybe you need that base...
But the key to pricing the invisible is accepting your ability walk away. And you may never get a single paid speaking gig or client or case or whatever you’re pricing. But you have to let go of the feeling of rejection. You walk for yourself...
So, decide early what work is free and what’s paid. And then price high enough to deliver on your promises. And then walk away if it’s less, because you’re wholly committed to delivering on your promises.
This is how I get paid to speak. Because I so often walk away.
This is how I get paid to speak. Because I so often walk away.
And if you’re convincing yourself that it’s different for me because Reasons, you’re no doubt right. Context always matters. But controlling what you can gives you power, and you can control when you walk. Being awesome at delivering and then choosing to walk away is your power.
I could rant about how legal has a continuing education system built on volunteering which often takes advantage of disempowered populations willing to work for free, but this thread is for the teachers. You don’t have to volunteer. Be awesome, then walk away. That makes change.
