Read on Twitter
One year ago, I started publishing a new YouTube video every week.
It changed my life.
Not only because of the money, views, and subscribers, but also the hidden lessons.
A thread on what I've learned from being a Content Creator for 12+ months
It changed my life.
Not only because of the money, views, and subscribers, but also the hidden lessons.
A thread on what I've learned from being a Content Creator for 12+ months
Disclaimer:
Only look at numbers when comparing against your own work.
Metrics are unique to each Creator. Everyone has a different definition of success.
Only look at numbers when comparing against your own work.
Metrics are unique to each Creator. Everyone has a different definition of success.
1/ Create your own luck
From 2013 to 2020, the only people watching my videos were friends & family.
I was publishing YouTube videos with less than 500 subscribers.
But that slowly changed over time.
From 2013 to 2020, the only people watching my videos were friends & family.
I was publishing YouTube videos with less than 500 subscribers.
But that slowly changed over time.
The more I shipped, the more opportunity there was.
When I committed to weekly consistency in March 2020, there were more chances for a video to do well.
That's exactly what happened.
One of my weekly uploads exploded. And my channel turned a corner.
When I committed to weekly consistency in March 2020, there were more chances for a video to do well.
That's exactly what happened.
One of my weekly uploads exploded. And my channel turned a corner.
2/ Set ambitious goals
We will only achieve what we think we're capable of.
If we don't believe something is possible, chances are it won't be within reach.
I never thought my YouTube channel would be capable of earning any meaningful money for years.
We will only achieve what we think we're capable of.
If we don't believe something is possible, chances are it won't be within reach.
I never thought my YouTube channel would be capable of earning any meaningful money for years.
One video changed my life.
My YouTube channel generated $4,000+ in a year.
That doesn't include all the affiliate and referral income either.
If you told me a year ago that this would be my channel, I would have laughed in your face.
Nothing is impossible on the internet.
My YouTube channel generated $4,000+ in a year.
That doesn't include all the affiliate and referral income either.
If you told me a year ago that this would be my channel, I would have laughed in your face.
Nothing is impossible on the internet.
3/ You're more interesting than you think
Putting money and subscribers aside, I genuinely never thought I was an interesting person.
Who in the world would want to watch me talk on a YouTube video for 10 minutes?
My voice is so boring, why would people care to listen?
Putting money and subscribers aside, I genuinely never thought I was an interesting person.
Who in the world would want to watch me talk on a YouTube video for 10 minutes?
My voice is so boring, why would people care to listen?
In 12 months, my videos have been watched for...
22,300 hours straight.
This equates to 929 days.
Or the earth spinning around the sun two and a half times.
22,300 hours straight.
This equates to 929 days.
Or the earth spinning around the sun two and a half times.
It hasn't always been this way.
This screenshot is from a video I published last year.
It shows that on average, people stopped watching in under 60 seconds.
This screenshot is from a video I published last year.
It shows that on average, people stopped watching in under 60 seconds.
This next screenshot is from one of my latest videos.
It shows that on average, people watched more than 50% of the video.
It shows that I held attention for almost five minutes straight.
It shows that on average, people watched more than 50% of the video.
It shows that I held attention for almost five minutes straight.
When starting out, my work sucked.
That's the hard truth. It wasn't too interesting to watch.
After a year, I'm able to identify all the mistakes I made back then.
1% improvements made all the difference.
But that doesn't happen unless you stay consistent and keep shipping.
That's the hard truth. It wasn't too interesting to watch.
After a year, I'm able to identify all the mistakes I made back then.
1% improvements made all the difference.
But that doesn't happen unless you stay consistent and keep shipping.
In summary:
• Stay consistent to create luck
• Set ambitious goals beyond what you think is actually possible
• Your work may not do well at first, but keep going and make 1% improvements
• Stay consistent to create luck
• Set ambitious goals beyond what you think is actually possible
• Your work may not do well at first, but keep going and make 1% improvements
I made a YouTube video talking about all these lessons in more detail, check that out here:
Or if you'd prefer to read more in a blog post, you can check that out here: https://world.hey.com/maneetpaul/12-months-being-a-youtuber-0d07959e
