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How to establish your brand eKasi:
To have a strong brand is one of the key objectives of any business, irrespective of the industry you're in.
Having a strong brand is undoubtedly and undeniably linked to success.
To have a strong brand is one of the key objectives of any business, irrespective of the industry you're in.
Having a strong brand is undoubtedly and undeniably linked to success.
Most, if not all South African brands, are trying to work how best to capitalize on this rapidly growing market, the township market.
Here are a few tips from us to you, on how you can perfectly position your brand:
1. Pick the right marketing/advertising agency ->
- Establish a network of high performing informal businesses;
- Offer a professional team of installers (brand ambassadors)
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1. Pick the right marketing/advertising agency ->
- Establish a network of high performing informal businesses;
- Offer a professional team of installers (brand ambassadors)
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- Provide a good design and print material (like brand signage & posters);
- Use field sales technology (like HubSpot).
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- Use field sales technology (like HubSpot).
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2. Research your target audience ->
- Choose your township wisely;
- Segment according to area, size & buying power;
- Use tools like Ask Afrika Market Research and Kasi Star Brands.
- Choose your township wisely;
- Segment according to area, size & buying power;
- Use tools like Ask Afrika Market Research and Kasi Star Brands.
3. Create a connection between the brand & the consumer ->
- Consumers need to know you care about them;
- Introduce brands to the Kasi market by getting them involved on a community level, like stokvel drives & big church events;
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- Consumers need to know you care about them;
- Introduce brands to the Kasi market by getting them involved on a community level, like stokvel drives & big church events;
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- It's vital for brands to communicate regularly with their Kasi market, to build an emotional connection & trust between themselves.
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4. Be consistent ->
- Consistent branding & messaging across all platforms/channels can increase market returns drastically;
- Being consistent is crucial at securing customer trust & raising ROI.
- Consistency also shows consumers you're reliable & makes your brand recognizable.
- Consistent branding & messaging across all platforms/channels can increase market returns drastically;
- Being consistent is crucial at securing customer trust & raising ROI.
- Consistency also shows consumers you're reliable & makes your brand recognizable.
5. Get the data ->
- Whilst brand owners want their hands on sales data from before & after their branding efforts, this may not always be the case, as it depends on the sales goals set VS the vastness of their market reach;
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- Whilst brand owners want their hands on sales data from before & after their branding efforts, this may not always be the case, as it depends on the sales goals set VS the vastness of their market reach;
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- Tools like surveys help a lot with understanding your market's buying needs VS buying wants.
- A great way to grow your brand presence in the Kasi market, is by partnering with informal businesses.
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- A great way to grow your brand presence in the Kasi market, is by partnering with informal businesses.
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Are you struggling to establish a strong branding presence in the t/ships?
Are you looking for a trustworthy partner with t/ship branding & research experience?
Are you looking for a trustworthy partner with t/ship branding & research experience?
