3 Reasons Why Your Brand Colors Matter: A Thread

❶ Recognition

How many times have you seen a color that immediately reminds you of a certain brand? We remember brands like @Target for their colors.

Because color is linked to memory, it's easier for us to remember things based on the colors alone before an actual name.

❷ Mood

Did you know that colors set a certain mood? Each color brings about a different feeling. Pink gives off femininity, purple resembles luxury, red makes us feel strong, and the list goes on. Be strategic when choosing your color palettes!

Check out the @fentycorp color palettes and the colors they used for each brand.

Do you notice that they each target a different audience?

Yours should too.

❸ Consistency

Are you using different colors with no strategy? If yes, I would suggest you change that now.

Consistency in your color palette is important for branding!

The same colors you use for your content graphics should be on your website, youtube, packaging, etc.

Need help figuring out your brand's color palette?

DM me "color palette" and I will help you determine the colors you should use.

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Sign up to be notified when they launch

https://www.devransyproductions.com/work-with-me/ 

Posting more branding and design tips weekly

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