How I misunderstood entrepreneurship📌

@Rework by @jasonfried Book Summary
One of the most counterintuitive book one can read on startups.
This book advocate slow measured growth over hokey stick growth.
Most of the ideas in the book might not resonate with budding founders.
This book gives a whole new perspective on starting out a business.
This book is not based on any academic theory but experience.

http://37signal.com  is a frugal & profitable company. @jasonfried has built this company different from a conventional start up
No PR firm ,16 Employees across 7 countries , No Advertising, No funding.
1/13
Counterintuitive claims
✨No hard work required - Work 10-40 hrs a week , Generate cash flow, no office required.

✨Workoholic people looks at time as a measure to solve problems rather then intellect.
Long working hrs create more problem then solving them.
2/13
✨Planning is overrated - it's just guessing. Many factors are not in your control. Planning make you feel in control.
Figure out the next most important thing to do. Do not plan far ahead.
3/13
✨Learning from mistakes is overrated.Other people's failure is their not yours.
✨Grow slow don't be insecure about being a small business. Make it sustainable.
✨Make a dent in universe ,be a part of something meaningful and built something you want to use.
4/13
Avoid outsid funding if you are in a service business.
Start Up - a place where expense is someone's else problem & revenue is not an issue - start a business not a start up.
Don't focus on Exit strategy rather have an commitment strategy.
5/13
Idea of creating something is not equal to creating it - take action.

No time is no excuse- manage time.

Moving forward with something is simply talking decisions and working on it - don't postpone decisions.
6/13
Embrace constrains - limited resources force you to be creative.

Figure out the core of you service/ business & built a company around it.

Pour yourself into the product - be unique.
7/13
Quick wins are important for motivation.
Long stretches of alone time are the most productive.
Say no to many of your ideas.
Estimates are often wrong- break things into smaller pieces.
8/13
Built an audience - speak ,write blogs ,tweet ,make videos.
Share everything you know.
Dont worry about the competition - it's just a Distraction
Involve in all aspects of your business.
9/13
Make people use your product for free. It's it's addictive they will come back.
Dont hire until you can't manage things yourself.
Hire candidates who care about your company.
Hire great writers. Clear writing is a sign of clear thinking.
10/13
Costumer service is primary.
When something bad happens communicate it with your costumers.
Dont incorporate anything that costumer says.
11/13
Slow measured growth is better then overnight sucess.
Dont use words like can't, Need, just ,ASAP - These words are communication killers.
12/13
My Closing thoughts.
After reading many books on startups and investing I came to one conclusion.
THERE IS NO TEMPLATE OF SUCCESS. EVERYTHING IS A HIT OR A MISS. TRY TO MISS A LITTLE AND HIT IN A BIG WAY. TRY MANY ITERATIONS.
A/B TEST YOUR LIFE AND DECISIONS.
13/13
Thanks @warikoo for suggesting this book.
I hope it reaches to you #waricrew and help your followers to get some value.
You can follow @slaphacks.
Tip: mention @twtextapp on a Twitter thread with the keyword “unroll” to get a link to it.

Latest Threads Unrolled: