Thread by @ecomchasedimond, How to make 30% more revenue without dropping a single penny on [...]

How to make 30% more revenue without dropping a single penny on paid ads

From an email marketer who has generated over $50 Million dollars in sales for dozens of 6 to 9 figure Ecommerce brands.

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//Thread//

The fastest way to grow revenue for your brand WITHOUT paid ads is to set up a welcome flow for non-buyers.

Avg industry open rate: 26.5%
Our client avg: 50%+

I'm going to lay out the exact blueprint we use to consistently help our clients outperform industry averages.

Quick PSA:

These threads take time to put together & the info I'm about to give for FREE can potentially make you millions of dollars (as they have for my clients)

All I ask is that you retweet

the main tweet above to share the knowledge.

Thank you

Now let's get started..

Before I dive into the specific in and outs of how to set up your welcome series

You need to set up subscription forms on your website so you can capture emails

3 types of forms:
> Pop ups
> Fly outs
> Embedded forms

Email popups conversion rates:

> Brands average 2% to 4% before working with us
> Most clients are seeing 6% to 8% on avg after working with us
> Some of our best-performing clients are seeing 11% to 13% conversion rates after working with us

How to set up pop up behavior (conditions you can use to trigger the form to appear):

> When visitor is exiting
> After 4-6 secs of page load
> After scrolling 30%

Welcome series overview

> First set of emails subscribers receive after joining your list
> A consistent top-revenue performing flow for our clients
> Goal: Get subscribers to engage with your brand and set tone of relationship

Pro tip: Test everything. Subject lines/CTAs etc

Welcome Email # 1

Content to focus on:
> Welcome
> Brand Introduction
> Thank You
> And discount code if applicable

Subject line ideas:
> Welcome!
> Welcome (more info inside!)
> Welcome to [INSERT BRAND NAME]
> You’re part of the family now
> Fantastic. You are in!

When to send :
> Immediately after someone subscribes to your list

Subject line used in example:
Welcome to the Land of Magic Spoon

Aim to hit 30-50% open rates. Some of our clients get up to 70-80%.

Welcome Email # 2

Content to focus on:
> Brand Story
> Unique Quality Standards
> Benefits of Shopping with Your Company

Subject line ideas:
> You heard it here first
> Learn more about us
> Here's our story
> Level up your [INSERT WORD] game... (eg Level up your Yoga game)

When to send :
> 1-2 days after email #1. Test time delay for optimization.
> Only send if ppl don't convert from email #1

Subject line used in example:
This will remind you of your favorite childhood cereal

Aim to hit 20-40% open rates. Some of our clients get up to 50-60%.

When to send :> 1-2 days after email #1. Test time delay for optimization. > Only send if ppl don't convert from email #1Subject line used in example:This will remind you of your favorite childhood cerealAim to hit 20-40% open rates. Some of our clients get up to 50-60%.

Welcome Email # 3

Content to focus on:
> Social Proof (customer reviews, press, celebrity/brand endorsements, retail footprint)
> Show Popular Products

Subject line ideas:
> Our customers say it best
> Have you treated yourself lately?
> The Love is Real
> Word on the street

When to send :
> 2-3 days after email #2. Test time delay for optimization.
> Only send if ppl don't convert from prior 2 emails

Subject line used in example:
Don't Just Take Our Word For It

Aim to hit 20-35% open rates. Some of our clients get up to 40-50%.

When to send :> 2-3 days after email #2. Test time delay for optimization. > Only send if ppl don't convert from prior 2 emailsSubject line used in example:Don't Just Take Our Word For ItAim to hit 20-35% open rates. Some of our clients get up to 40-50%.

Welcome Email # 4

Content to focus on:
> Focus on community aspect

Subject line ideas:
> We're All in this Together
> Let's Get Social
> Let's Be Friends
> We're All Here for You
> Meet our Team

When to send :
> 3-4 days after email #3. Test time delay for optimization.
> Only send if ppl don't convert from prior 3 emails

Subject line used in example:
Meet the Founders of Magic Spoon

Aim to hit 20-30% open rates. Some of our clients get up to 30-40%.

When to send :> 3-4 days after email #3. Test time delay for optimization. > Only send if ppl don't convert from prior 3 emailsSubject line used in example:Meet the Founders of Magic SpoonAim to hit 20-30% open rates. Some of our clients get up to 30-40%.

//End//

Congrats on reading 'til the end!

But as we both know, reading isn't enough.

So I want you to do 2 things

1. Put this flow into action and go make some money either for you or your clients

2. Follow me to learn more Ecom Email Marketing game like this.

If you didn't know,

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Sharing my best email marketing tactics & guides that actually work today. I've drove over $50 million in email attributable revenue since June of 2018.

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Shameless plug:

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Helpful for brands, agencies, & freelancers.

I’ve released 3 episodes so far & have already received dozens of 5 star reviews.

Link below (it’s free)

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