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I wrote 205 newsletters in 2020 and will write 160+ this year. Here are the best things I& #39;ve learned (updated)
1. Brevity is king. Still
2. Read great newsletters and steal what you like
3. Make realistic but big growth targets
1. Brevity is king. Still
2. Read great newsletters and steal what you like
3. Make realistic but big growth targets
4. Proofread out loud. If you trip over it, rewrite it.
5. Ask readers to share regularly. I send 3x a week and ask for shares every other week.
6. Brand it. Make a 5 minute logo on @canva
7. Opens are the goal, not subscribers https://twitter.com/sneddymobbin/status/1303743877032091648">https://twitter.com/sneddymob...
5. Ask readers to share regularly. I send 3x a week and ask for shares every other week.
6. Brand it. Make a 5 minute logo on @canva
7. Opens are the goal, not subscribers https://twitter.com/sneddymobbin/status/1303743877032091648">https://twitter.com/sneddymob...
8. Hot take: don& #39;t resend to non-openers. I hate it when people do this to me so I don& #39;t do it to my readers.
9. Format matters, but not much. Great content first, great format second.
10. Know who you& #39;re writing for. It& #39;s easier to find subs when you know who the audience is.
9. Format matters, but not much. Great content first, great format second.
10. Know who you& #39;re writing for. It& #39;s easier to find subs when you know who the audience is.
11. Just start. You can switch everything later except the start date
12. Clipping is a bad look. Gmail yoinks anything over 102kb
13. Write like you talk
14. Email addresses only. Getting names adds friction and friction = bad
15. Use hemingwayapp . com
12. Clipping is a bad look. Gmail yoinks anything over 102kb
13. Write like you talk
14. Email addresses only. Getting names adds friction and friction = bad
15. Use hemingwayapp . com
16. Read the newsletter after you send. Reflection significantly increases improvement speed
17. Survey the audience on relevant topics and share results
18. Break up your writing with:
* Bullets
* Headings
* Pictures/gifs
19. Shorter sentences. Shorter paragraphs.
17. Survey the audience on relevant topics and share results
18. Break up your writing with:
* Bullets
* Headings
* Pictures/gifs
19. Shorter sentences. Shorter paragraphs.
20. Consistency is not optional. Make a holiday plan and announce it in advance. But unless it& #39;s a real emergency (being tired doesn& #39;t count), send a damn email
21. You won& #39;t always love what you write. Do your best and send it. See above
22. No weird fonts
21. You won& #39;t always love what you write. Do your best and send it. See above
22. No weird fonts
23. Want custom coded HTML? Hire a freelancer for $150 on Upwork. Give them a super clear example or mockup to work from
24. Writer& #39;s block? Take a walk. Outside
25. Simplify that landing page https://twitter.com/sneddymobbin/status/1377366953749176323?s=20">https://twitter.com/sneddymob...
24. Writer& #39;s block? Take a walk. Outside
25. Simplify that landing page https://twitter.com/sneddymobbin/status/1377366953749176323?s=20">https://twitter.com/sneddymob...
26. Find out where your audience is on social media and hang out there too. For me it& #39;s Instagram. I get a huge ROI from the time I spend there. I& #39;ll write a thread on how later
27. Save all positive feedback for social proof on landing pages/advertising decks
27. Save all positive feedback for social proof on landing pages/advertising decks
28. Clean your list. If they haven& #39;t opened the last ten emails, they aren& #39;t going to open the next one. Send a re-engagement email then cut the cord. It gets easier. Promise
29. Always reply to readers. People remember being ignored (try me) https://twitter.com/sneddymobbin/status/1349743990082592771">https://twitter.com/sneddymob...
29. Always reply to readers. People remember being ignored (try me) https://twitter.com/sneddymobbin/status/1349743990082592771">https://twitter.com/sneddymob...
30. Shorter subject lines (40 characters or less. Phones won& #39;t show any more)
31. Talk to your most loyal readers. Seriously, get on the phone and turn them into friends. I run a local newsletter and I& #39;ve had beers and gone sailing with this reader https://twitter.com/sneddymobbin/status/1349829150203375616">https://twitter.com/sneddymob...
31. Talk to your most loyal readers. Seriously, get on the phone and turn them into friends. I run a local newsletter and I& #39;ve had beers and gone sailing with this reader https://twitter.com/sneddymobbin/status/1349829150203375616">https://twitter.com/sneddymob...
32. Ask for stuff. You don& #39;t get if you don& #39;t ask
33. Track everything (subject line/opens, clicks, unsub reasons, replies...) Knowledge is power
34. Grade 6 reading level and down
35. Get organized once you& #39;re serious. Try @JanelSGM& #39;s Newsletter OS https://newsletteros.com/ ">https://newsletteros.com/">...
33. Track everything (subject line/opens, clicks, unsub reasons, replies...) Knowledge is power
34. Grade 6 reading level and down
35. Get organized once you& #39;re serious. Try @JanelSGM& #39;s Newsletter OS https://newsletteros.com/ ">https://newsletteros.com/">...
36. Back up your list once a week. Especially if you& #39;re critical of your ESP like me (
https://abs.twimg.com/emoji/v2/... draggable="false" alt="đ" title="Knipoog kus" aria-label="Emoji: Knipoog kus"> @Mailchimp)
37. Write at least 15 subject lines per email. Pick the best one (or two/three for testing)
38. Talk to other newsletter writers. Meet some here https://twitter.com/newslettercrew/status/1344074544634621953?s=20">https://twitter.com/newslette...
37. Write at least 15 subject lines per email. Pick the best one (or two/three for testing)
38. Talk to other newsletter writers. Meet some here https://twitter.com/newslettercrew/status/1344074544634621953?s=20">https://twitter.com/newslette...
39. Sign your name on the newsletter. Be proud of what you create
40. Get feedback. No $ = Google forms. Some $ = oneclickfeedback . com
41. Write a welcome email. Set expectations, ask a question, ask to move to primary, link your best content. Here& #39;s mine
40. Get feedback. No $ = Google forms. Some $ = oneclickfeedback . com
41. Write a welcome email. Set expectations, ask a question, ask to move to primary, link your best content. Here& #39;s mine
"these instructions": https://help.aweber.com/hc/en-us/articles/204029246">https://help.aweber.com/hc/en-us/...
42. You can sell ads when you have less than 1k subs. Make sure people know they can sponsor.
43. Watch what people click. Send more of that
44. Giveaways produce crap subscribers 90% of the time. Make the prize relevant and clean the list after https://twitter.com/sneddymobbin/status/1356315905781866496?s=20">https://twitter.com/sneddymob...
43. Watch what people click. Send more of that
44. Giveaways produce crap subscribers 90% of the time. Make the prize relevant and clean the list after https://twitter.com/sneddymobbin/status/1356315905781866496?s=20">https://twitter.com/sneddymob...
45. Referral programs require a critical mass to get going. They& #39;re also expensive. Wait until you have at least 500 regular openers. Here& #39;s how I built mine https://twitter.com/sneddymobbin/status/1329899801417289730">https://twitter.com/sneddymob...
46. Archive your old issues. Here& #39;s mine. I& #39;ll write a thread explaining how I built it later http://naptownscoop.com/latest ">https://naptownscoop.com/latest&qu...
47. Get in directories https://blog.emailoctopus.com/list-of-newsletter-directories-and-aggregators/">https://blog.emailoctopus.com/list-of-n...
48. Subject line rules:
- 40 character max
- no dates
- no newsletter name
- no edition numbers
- 40 characters!
49. Unsubs happen. It& #39;s not personal. Think about how many emails you get each day... https://twitter.com/sneddymobbin/status/1339408138278199296?s=20">https://twitter.com/sneddymob...
- 40 character max
- no dates
- no newsletter name
- no edition numbers
- 40 characters!
49. Unsubs happen. It& #39;s not personal. Think about how many emails you get each day... https://twitter.com/sneddymobbin/status/1339408138278199296?s=20">https://twitter.com/sneddymob...
50. Use @SwapstackHQ to meet advertisers. It& #39;s an awesome community
51. Send an email to people 1-2 emails after they join and ask what they think. People will answer this more than a welcome email
52. Tweet out your milestones (preferably opens, not subs)
51. Send an email to people 1-2 emails after they join and ask what they think. People will answer this more than a welcome email
52. Tweet out your milestones (preferably opens, not subs)
53. Don& #39;t compare yourself to other newsletters. They& #39;re not you. This is the fastest way to quit a newsletter
54. Compress your newsletter into a bite-sized thread and include a sign up link to get subs from twitter. Love him or hate him, @JoePompliano is a master of this
54. Compress your newsletter into a bite-sized thread and include a sign up link to get subs from twitter. Love him or hate him, @JoePompliano is a master of this
55. Don& #39;t be afraid of paid subscriber acquisition. But know how you& #39;re going to make the money back
56. Deliver 95% of the value in the newsletter https://twitter.com/sneddymobbin/status/1326644545405263872?s=20">https://twitter.com/sneddymob...
56. Deliver 95% of the value in the newsletter https://twitter.com/sneddymobbin/status/1326644545405263872?s=20">https://twitter.com/sneddymob...
If you learned something and want to help me out (and practice tip 2), sign up for the Hustle.
Whoever refers the most people by Friday at midnight is going to win a $25k SaaS business. I& #39;m in second place by less than 10 points. Let& #39;s win this thing https://thehustle.co/?ref=847547d0f0 ">https://thehustle.co/...
Whoever refers the most people by Friday at midnight is going to win a $25k SaaS business. I& #39;m in second place by less than 10 points. Let& #39;s win this thing https://thehustle.co/?ref=847547d0f0 ">https://thehustle.co/...
