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When I was at hint water, a few years ago we ran a marketing test that has now become an industry-standard marketing tactic:
We worked with influencers, not for their following, but for their content, and dropped our customer acquisition cost by 40%.
Here's how you do it
We worked with influencers, not for their following, but for their content, and dropped our customer acquisition cost by 40%.
Here's how you do it
Identify creators who are great communicators talking right into the camera.
The best ones, like @saradietschy or @GabbieHanna, make you feel like they are sitting right in front of you.
The best ones, like @saradietschy or @GabbieHanna, make you feel like they are sitting right in front of you.
In this partnership, you're looking for 3 things:
1. The influencer should truly love the product (if not, it doesn't work)
2. A testimonial-UGC style video
3. The ability to run the ads through the creator's handles
1. The influencer should truly love the product (if not, it doesn't work)
2. A testimonial-UGC style video
3. The ability to run the ads through the creator's handles
When you work with a creator who's able to truly use your product and love it, all those emotions come through in the video.
Just paying a random influencer who you think will do well, but doesn't know the product, won't do well.
Just paying a random influencer who you think will do well, but doesn't know the product, won't do well.
One of the greatest parts of working with creators is the whole creation comes together by them. You're not dealing with more than one person/team.
They do everything from planning, writing, editing, mastering, etc.
They do everything from planning, writing, editing, mastering, etc.
Make sure your final creative has all the great characteristics of a good lower-funnel creative:
• fast-paced and thumb-stopping intro
• product within the first 3 seconds
• main value prop within first 10 seconds
• clear explanation answering, "Why?"
• fast-paced and thumb-stopping intro
• product within the first 3 seconds
• main value prop within first 10 seconds
• clear explanation answering, "Why?"
Running the content in news feeds with a creator's social profiles, instead of the brand, has so many benefits:
• it shows a true partnership
• it comes off more authentic in the news feed
• as a result, higher CTRs, lower CPCs, lower CPMs
• it shows a true partnership
• it comes off more authentic in the news feed
• as a result, higher CTRs, lower CPCs, lower CPMs
You can get started in 2 ways:
1. go find creators on platforms you love and feel your brand aligns with, and reach out to them.
2. use a platform like @hashtagpaid where creators apply to be in your campaign. then you can instantly link the social profiles and run those ads.
1. go find creators on platforms you love and feel your brand aligns with, and reach out to them.
2. use a platform like @hashtagpaid where creators apply to be in your campaign. then you can instantly link the social profiles and run those ads.
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