Midwives’ expertise in helping clients make evidence-informed health decisions shows they are well-equipped to hold vaccine discussions. #UBCSCW21

Midwives lead Informed Choice conversations to explain the science behind health interventions (risks, benefits, alternatives etc.)

When evidence is packaged accessibly, people understand *why* an intervention (like medication, procedure, vaccination) is right for them.

Informed choice aims to empower, not persuade -- midwives honour how culture and values may also be at play in decision-making. #midwifery

People making vaccine decisions are overwhelmed with info - Informed Choice conversations help to decide with the best available evidence.

In pregnancy care this means flu and Tdap currently, but others (such as infant vaccines) may be added to midwifery care.

Empowering people to separate fact from fiction is key for clinical communication and a good way to promote #vaccine confidence.

Our study found that midwives can be valuable allies in empowering Canadians with the knowledge to make the best vaccine decisions.

Vaccine confidence is more important than ever and we can learn a lot from the midwifery approach to care! #midwifery