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I've been apprenticing under @ShaanVP for a month.
I've learned a ton.
If you want to learn how to go viral and Shaan's best tip for writing.
Keep reading
I've learned a ton.
If you want to learn how to go viral and Shaan's best tip for writing.
Keep reading
How to Go Viral
Reverse engineer the emotion you want the audience to feel.
Emotions:
WOW: i didn't know this is a thing or they make that much $
LOL: laugh
WTF : pissed
AWW: Â so cute
EPIC: trick shots
NSFW: sextape / crazy fight
OHH: finally understand what confused me
Reverse engineer the emotion you want the audience to feel.
Emotions:
WOW: i didn't know this is a thing or they make that much $
LOL: laugh
WTF : pissed
AWW: Â so cute
EPIC: trick shots
NSFW: sextape / crazy fight
OHH: finally understand what confused me
Shaan's Content Process
Pick an idea → figure out the viral emotion
Check in → Does this feel right?
Outline the key bullets → Is this the right outline?
Draft thread → Take a break
Edit → Is this a bust or is this gonna be good?
Final wordsmith → Ship it
Pick an idea → figure out the viral emotion
Check in → Does this feel right?
Outline the key bullets → Is this the right outline?
Draft thread → Take a break
Edit → Is this a bust or is this gonna be good?
Final wordsmith → Ship it
Best Tip for Writing
Re-write 10-20 versions of the headline.
"80% of the thread value comes from the headline, so we want to spend at least 50% of our time on it."
Re-write 10-20 versions of the headline.
"80% of the thread value comes from the headline, so we want to spend at least 50% of our time on it."
Anti-Goals
Don't just think about what you want.
Write down the "traps" or the 1-2 things you DON'T want to happen in a project.
Avoid the traps to win.
Don't just think about what you want.
Write down the "traps" or the 1-2 things you DON'T want to happen in a project.
Avoid the traps to win.
How to Win the Week
Ask:
"What would make this week an A+?"
You can't win if you don't know what winning means.
Ask:
"What would make this week an A+?"
You can't win if you don't know what winning means.
How to Evaluate Business Ideas
PROBLEM:
• story of pain point
• some data that shows it is a widespread
A simple SOLUTION
OPPORTUNITY: Tie it together
For example you could say, it costs $X, you charge $Y, and so with Z customers you have a $M business.
PROBLEM:
• story of pain point
• some data that shows it is a widespread
A simple SOLUTION
OPPORTUNITY: Tie it together
For example you could say, it costs $X, you charge $Y, and so with Z customers you have a $M business.
How to Get Stuff Done
OBT = One Big Thing
What is the ONE big thing you can do today that will make it a success?
OBT = One Big Thing
What is the ONE big thing you can do today that will make it a success?
for more top-secret insights, follow me @chrishlad
