The AVR Strategy for IG

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Producing content is one thing.

But producing content without a solid strategy is setting yourself up for failure.

If your goal is to build a community and loyal customers, listen up.

Here’s the AVR formula:

Attention, Value / Vehicle, Relatability

1. A = Attention

• 30% of your content grabs attention

• Grab their attention as soon as they view your profile (feed structure / aesthetic)

• Use high quality photos, enticing headings, etc.

The algorithm favors your page when you can grab and retain attention on IG.

2. V = Value / Vehicle

• 30% should be pure value

• Create value, teach them something based on your niche and their pain points (inspire, educate, entertain)

• Talk about the vehicle that brings them to their desires and solves all their problems (your product / service)

3. R = Relatability

• 30% of your content needs to resonate with your audience

• Relatable content (storytelling)

• If people can’t relate, no one will buy your product / service

• Make them believe in themselves, erase their doubts

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