The 3 Levels Of Leverage ft. @naval

(Thread)

Definition:

Most people can't move a 150 pound rock on their own.

But, if they combine their effort with a lever, it's quite easy.

In the world of wealth creation:

- The effort is your effort
- The lever is how you amplify it
- The weight of the rock is your impact

Level #1: The Internet

You can infinitely scale a social media audience for free.

You can infinitely replicate informational and software products for free.

You can build an empire with just an internet connection and a few key skills. https://twitter.com/naval/status/1002106893265920000

Level #2: Labor

You only have 24 hours every day.

But when you hire people, you get to spend their time to reach your goals.

This gives you as many hours as you can pay for. https://twitter.com/naval/status/1002106698889183234

Level #3: Capital

Going from $0 to $100,000 is hard.

Going from $100,000 to $1,000,000 is much easier.

The more money you have, the better investing opportunities you get. https://twitter.com/naval/status/1002106623639212032

Bonus: How a Regular Person Might Use These

1. Start a solo content or software business
2. Grow enough to outsource most of the work
3. Use business income as investment capital

Dream big, start small, go up one level at a time.